Jan 2020 staff moves and industry news in one spot — updated as they happen, so make sure you check back throughout the month.
Amanda Duffy is stepping down as NWSL President on Feb 15, 2020, to become EVP, Orlando Pride, heading both the front office and technical staffs. The NWSL continues to conduct their search for a commissioner with Nolan Partners and will announce Duffy’s replacement later.
- Diana Busino adds Chief Operating Officer title to Managing Director role, responsible for managing all aspects of the executive recruiting process as well as internal business operations
- Kyle Brown to VP from Director; Brown’s focus is revenue-oriented searches, reporting to Busino
- Allie Crone to VP from Director; Crone’s focus is marketing and communications-centered searches, reporting to Busino
Amanda Powers named President, FC Tucson, from COO, New Mexico United.
Norris Scott named SVP & Head, North American Business Operations, Futures Sport & Entertainment, from VP, Analytics & Insights at NASCAR.
BRANDS / LEAGUES / TEAMS / VENUES
Jan 2, 2020
Jan 6, 2020
Genius Sports and the XFL announce a multi-year partnership with Genius handling the XFL’s sports betting integrity program. This will include a “customized e-Learning portal” for players, coaches, officials, team and league executives, as well as “24/7 monitoring of all pre-game and live betting markets to give the XFL visibility into wagering on its games, and also provide alerts and analysis of all significant odds movements.”
Jan 7, 2020
Rocket Mortgage by Quicken Loans announces an exclusive, multi-year deal with the National Football League, becoming the “Official Mortgage Sponsor of the NFL.” The partnership will kickoff with Super Bowl LIV and the Rocket Mortgage Super Bowl Squares Sweepstakes – the largest official game of Super Bowl squares in history.
Jan 10, 2020
The National Basketball Players Association (NBPA) and Patricof Co. LLC Investors, a private equity firm focused on professional athletes, announce the creation of the first NBPA Players Accelerator Program, a platform for current and former NBPA members to jump-start individual business ventures and startup ideas. The program will include mentorship and a 3-day “Training Camp” in June 2020.
National Lacrosse League (NLL) and Greenfly announce a partnership to utilize Greenfly Connect to distribute content automatically to more than 250 NLL athletes and expand their social reach and storytelling capabilities exponentially to lacrosse fans everywhere.
Jan 14, 2020
Great Clips, Inc. announces a multi-year marketing partnership with the NCAA as the “Official Hair Salon of the NCAA.” Deal includes NCAA March Madness, NCAA Men’s and Women’s Final Four as well as marketing, media and activation rights surrounding all 90 NCAA Championships. Great Clips’ partnership with the NCAA is through a joint agreement with Turner Sports and CBS Sports. Great Clips will introduce its first national marketing campaign in support of its NCAA partnership ahead of the 2020 NCAA Men’s Basketball Tournament.
Women’s National Basketball Association (WNBA) and the Women’s National Basketball Players Association (WNBPA) reach an agreement on a new Collective Bargaining Agreement (CBA) (pending ratification by the players and the league’s Board of Governors). This new eight-year CBA will cover 2020-27 seasons and features a 53 percent increase in total cash compensation for players.
Deloitte and the WNBA announce a multi-year collaboration, naming Deloitte the WNBA’s “Official Professional Services Provider.” As part of the collaboration, Deloitte will join the WNBA Changemakers, a newly established group of organizations who will work closely with the WNBA on high priority issues and business transformation.
Truist Bank and the Atlanta Braves announce that SunTrust Park will be renamed Truist Park, effective immediately.
Jan 15, 2020
NLL and Roar Digital–a joint venture between MGM Resorts International and GVC Holdings–announce a partnership making Roar’s sports betting brand, BetMGM, the NLL’s Official & Exclusive Gaming Partner. This is the first-ever gaming partnership for the sport of lacrosse in the U.S.
Big3 announces that it has taken the game shaped over its first three seasons and created a “new global sport: Fireball3.” In addition, Big3 will host sports and entertainment festivals in conjunction with all games. In addition, it will lower the minimum age for players to 22 from 27, “with younger exceptions in hardship cases.” The league will also switch to a new, all-red ball — the “Fireball.”
Jan 16, 2020
Jan 21, 2020
Renegade GK extends its sponsorship as preferred goalkeeper glove and official glove supplier of the NPSL. Renegade GK first became a league partner at the end of 2018.
Jan 22, 2020
Score Media & Gaming and the NBA enter into a sports betting partnership. As an NBA Authorized Sports Betting Operator, theScoreBet app gains access to official NBA betting data, including league marks and logos.
Jan 23, 2020
Swiss watchmaker Norqain and the National Hockey League Players’ Association (NHLPA) announce a strategic partnership. Norqain will kick-off the partnership at the 2020 NHL All-Star Game with a presence in the NHLPA All-Star Lounge, interacting with all 44 NHLPA participating players. In addition, Norqain will also produce a limited edition (500 pieces) Norqain NHLPA model timepiece, starting in Sep 2020.
Las Vegas Raiders name MGM Resorts the team’s “Official Gaming Partner” and Founding Partner of Allegiant Stadium. The partnership also designates MGM Resorts as the “Official Home of the Raiders Pre- and Post-Game Party.”
Jan 27, 2020
AT&T named as NLL’s first-ever wireless partner. In addition to category exclusivity in the U.S., AT&T will be the Entitlement Partner of the NLL MVP Award. AT&T plans to activate at arenas during NLL games and includes presence on the NLL’s broadcast and social media platforms.
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