To brand PPE, or not brand PPE—That is the question
The healthcare category tied closely to sports marketing is not a new idea. For decades, brands have tied themselves...
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TMR Insider
ROSTER MOVES (Mar 2021)
Mar 2021 staff moves and sports business industry news in one spot — updated as they happen, so make...
NASCAR Begins Their 2021 Race To Success: What To Watch for
When NASCAR began the 2020 season, no one could have imagined what the road ahead would be for anyone...
NHL Team Helmet Sponsors
With the global COVID-19 pandemic dragging on and wreaking financial havoc now on a second National Hockey League (NHL)...
TMR in the news
Coverage featuring Team Marketing Report Fan Cost Index® data, reporting and our staff experts… Looking at the Fernando...
TMR’s Top Twitterers
Among my resolutions for 2019 was to compile a list of the best #SportsBiz humans on Twitter to share on TMR. Another was to stop procrastinating on projects and posts. Failed pretty markedly on both. But, in celebration of a whole new year and a brand new start with 2021 here, I dug in determined to finish and publish. For starters, I dropped sticking to a set, round number...
Learning and Investing: The Growing Role Of Athletes With Brands, Ready or Not
Athlete-investor. That’s a term we’re hearing more and more of as 2021 picks up momentum. From Serena Williams to...
How will sponsors navigate a pandemic-altered Super Bowl?
This week we anticipated the sports world descending, as happens every year, on this year’s Super Bowl Host City,...
ROSTER MOVES (Feb 2021)
Feb 2021 staff moves and sports business industry news in one spot — updated as they happen, so make...
MLB’s Reorganization of MiLB Structure
After more than a year of speculation about what would happen to Minor League Baseball (MiLB) and its 160...