Large Market Teams, Media Recycling When Fans Want Reinventing
Sports leagues, teams and media companies have historically been leading edge innovators. During a time when their fans need...
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Brand Reinvention & Crisis: New Winners In The Cause Marketing Game
We are certainly in challenging times even for an industry that was deemed “recession proof” for decades, but even...
It Is (Maybe?) MLB Opening Day, In Some Ways
Today certainly will be an MLB Opening Day unlike no other, simply because there is no real Opening Day on the field thanks to COVID-19. While other sports “openers” have their degree of fanfare, nothing in North America comes close to the goodwill and anticipation tied to baseball every spring. It lifts the spirit and the mind, and reminds us that better weather and comaraderie are just around the...
More Than Fun and Games: Sports Industry Learning From Simulations and Disruption
The first real salvo was launched Mar 12 when the NBA‘s Phoenix Suns announced that they would be running...
PUCK. THE. VIRUS.
Since their founding in 2013, the AHL‘s Utica Comets have been an exemplary example of the positive impact minor league teams can have on their communities. The team has played a big role in the revitalization of Utica, N.Y., (population 62,235) and a “Rust Belt” city if there ever...
Out of Crisis, Online Fitness Rises
Planet Fitness to Downward Dog, Zumba to Body Beach, Mirror to Peloton…The world of online fitness has exploded to...
Industry Veteran Cautionary–But Positive–On Sports Business Post Coronavirus
A reminder to play the long game The only certainty in the world today is that the “new normal”...
COVID-19 Status Tracker: Sports Business Impact
A basic breakdown of where leagues and properties stand in the coronavirus pandemic. Send any additions or updates to...
TMR in the news
Recent reads featuring Team Marketing Report Fan Cost Index® data, reporting and staff experts… Why XFL Players Being...
ROSTER MOVES (Apr 2020)
Apr 2020 staff moves and industry news in one spot — updated as they happen, so make sure you...
Unfinished Business: 5 Insights When Your Athletic Season is Sidelined by a Pandemic
EDITOR’S NOTE: We recently received the below piece from Sidelined USA and TMR member Christine Pinalto that may not...