Excerpt: “3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing” by John Balkam
The following excerpt is from Chapter 6 of 3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing by...
The following excerpt is from Chapter 6 of 3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing by...
Best Practice: How Does a Team Successfully Tackle the Influencer Space? The use of influencers to drive brand and...
Keeping track of Dec 2019 staff moves and industry news for you all in one spot. Heads up that we add new Moves as they happen, so make sure you check back throughout the month. PEOPLE Howard Handler named President, 313 Presents, from President, h2 Advisors (link) Kate Johnson to lead new sports media global partnerships unit at Google, from Head, Global Sponsorship Marketing, Visa Richard Masters has...
Winning With A Great Crossover How Esports and Gaming Tie Directly To Fan Affinity We are obviously in the...
From the Publisher… So much great stuff going on at Team Marketing Report! Here’s a look at what’s up: Latest fancentric TMR Insider content 2019-20 NHL Fan Cost Index® is live — that makes 113 FCIs available Why the Mariners are the first MLB team to flex their season...
You know things are going well with sponsorship sales when you convince a company to create a new category...
What do you get when you ask fans what they want? Something a lot like the Seattle Mariners’ new...
Below is the latest list of venues and teams with inclusive offerings including sensory rooms, sensory kits, nursing/lactation rooms...
Here is TMR’s interactive map of the 80 schools selling beer to the general public: If the map...
A collection of interesting reads featuring Team Marketing Report Fan Cost Index® data, reporting and staff experts… Cubs...
Back on May 30th, I had the opportunity to attend “Athletes + Activisim,” an event hosted by The Atlantic,...
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