Could frictionless create big-time friction for sports venues on fans’ return?
What is going on? First, the simple, courteous act of wearing a protective mask in public managed to polarize...
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TMR Insider
Coming To A Partnership Near You…NFTs + Brands
The explosion of the digital collectible space, especially tied to Non-Fungible Tokens (NFTs), has been nothing short of remarkable...
ROSTER MOVES (Apr 2021)
Apr 2021 staff moves and sports business industry news in one spot — updated as they happen, so make...
TMR in the news
Coverage featuring Team Marketing Report Fan Cost Index® data, reporting and our staff experts… Get your grasshopper ice...
NHL Team Helmet Sponsors
With the global COVID-19 pandemic dragging on and wreaking financial havoc now on a second National Hockey League (NHL)...
TMR’s Top Twitterers
Among my resolutions for 2019 was to compile a list of the best #SportsBiz humans on Twitter to share on TMR. Another was to stop procrastinating on projects and posts. Failed pretty markedly on both. But, in celebration of a whole new year and a brand new start with 2021 here, I dug in determined to finish and publish. For starters, I dropped sticking to a set, round number...
ROSTER MOVES (Mar 2021)
Mar 2021 staff moves and sports business industry news in one spot — updated as they happen, so make...
To brand PPE, or not brand PPE—That is the question
The healthcare category tied closely to sports marketing is not a new idea. For decades, brands have tied themselves...
NASCAR Begins Their 2021 Race To Success: What To Watch for
When NASCAR began the 2020 season, no one could have imagined what the road ahead would be for anyone...
Learning and Investing: The Growing Role Of Athletes With Brands, Ready or Not
Athlete-investor. That’s a term we’re hearing more and more of as 2021 picks up momentum. From Serena Williams to...
How will sponsors navigate a pandemic-altered Super Bowl?
This week we anticipated the sports world descending, as happens every year, on this year’s Super Bowl Host City,...