Excerpt: “3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing” by John Balkam
The following excerpt is from Chapter 6 of 3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing by...
02
TMR Insider
TMR Q&A: Eric Gelfand, New York Jets
Best Practice: How Does a Team Successfully Tackle the Influencer Space? The use of influencers to drive brand and...
ROSTER MOVES (Dec 2019)
Keeping track of Dec 2019 staff moves and industry news for you all in one spot. Heads up that we add new Moves as they happen, so make sure you check back throughout the month. PEOPLE Howard Handler named President, 313 Presents, from President, h2 Advisors (link) Kate Johnson to lead new sports media global partnerships unit at Google, from Head, Global Sponsorship Marketing, Visa Richard Masters has...
First Person with…Zach Leonsis
Winning With A Great Crossover How Esports and Gaming Tie Directly To Fan Affinity We are obviously in the...
FTP: NHL FCI dataset is COMPLETE! Plus: Mariners flex; social issue QBs; and revenue ideas to combat shifting consumption
From the Publisher… So much great stuff going on at Team Marketing Report! Here’s a look at what’s up: Latest fancentric TMR Insider content 2019-20 NHL Fan Cost Index® is live — that makes 113 FCIs available Why the Mariners are the first MLB team to flex their season...
National Lacrosse League on such a roll, they’re creating their own sponsors
You know things are going well with sponsorship sales when you convince a company to create a new category...
Mariners Flexing season tickets
What do you get when you ask fans what they want? Something a lot like the Seattle Mariners’ new...
MAP: Inclusive Sports Venues
Below is the latest list of venues and teams with inclusive offerings including sensory rooms, sensory kits, nursing/lactation rooms...
MAP: Beer Here
Here is TMR’s interactive map of the 80 schools selling beer to the general public: If the map...
TMR in the news
A collection of interesting reads featuring Team Marketing Report Fan Cost Index® data, reporting and staff experts… Cubs...
Athletes and artists are using their influence to “Quarterback” big social issues
Back on May 30th, I had the opportunity to attend “Athletes + Activisim,” an event hosted by The Atlantic,...
Plateauing gate revenues? Sponsorships to the rescue!
So close to great content! Already a member? Simply Sign In. If not, quickly create a FREE Starter account....