Beer Here: Athletic Departments Turn to Alcohol Sales to Find Revenue
Sneaking booze into college football games is a time-honored tradition on par with rock rubbing and jumping around, but...
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TMR Insider
Comic Monsters Connect Bears with Fans
https://www.facebook.com/ChicagoBears/videos/10156585837874452/ TMR first sat down with Scott Hagel, SVP, Marketing & Communications for the Chicago Bears and former Bear Israel...
MAP: Beer Here
Here is TMR’s interactive map of the 80 schools selling beer to the general public: Return to our...
In depth with: Israel Idonije
Izzy the Creator To understand where these Monsters come from, you need to go to Manitoba, in the mid-1980’s....
Key Players: ATHLiTACOMiCS and Chicago Bears
The key players in the "Monsters of the Midway" comic campaign: ATHLiTACOMiCS Team Main comic art: Andy Smith -...
Words of Wisdom: Monsters of the Midway Campaign
We asked Scott Hagel and Isreal Idonije to pass along to the TMR community a few valuable tips from Monsters of the Midway. Here are some of their words of wisdom: Biggest learning Give yourself more time with partners – Hagel: “Dr. Pepper/Snapple Group, a great team partner, wanted to blow this out on product packaging, which would include millions of cans or bottles. But in their space, they...
Help Wanted
As we ramp up the new TMR, we are also ramping up our stable of contributors. Are you ready...
ROSTER MOVES (Jan/Feb 2019)
PEOPLE Rick Alessandri named special advisor and equity investor of Women’s Professional Lacrosse League (WPLL) (link) Alexandra Baldwin promoted to...
Commercial Kings
You watched the Super Bowl, and you saw the ads. Some made you laugh, some made you cry, some...