PBR Social Success Sustained

Before COVID-19 inflicted the Great Sport Hiatus upon us all, Team Marketing Report was tracking PBR‘s (Professional Bull Riders)...

Brand Reinvention & Crisis: New Winners In The Cause Marketing Game

We are certainly in challenging times even for an industry that was deemed “recession proof” for decades, but even in the early stages of this crisis we are seeing innovation and reinvention and empathy on a daily basis. Whether it is Cristiano Ronaldo donating a million Euros to Portuguese hospitals or Karl Anthony Townes stepping up to put his dollars into research–while his mother is stricken and struggling with...

It Is (Maybe?) MLB Opening Day, In Some Ways

Today certainly will be an MLB Opening Day unlike no other, simply because there is no real Opening Day on the field thanks to COVID-19. While other sports “openers” have their degree of fanfare, nothing in North America comes close to the goodwill and anticipation tied to baseball every...

Out of Crisis, Online Fitness Rises

Planet Fitness to Downward Dog, Zumba to Body Beach, Mirror to Peloton…The world of online fitness has exploded to...