Could frictionless create big-time friction for sports venues on fans’ return?
What is going on? First, the simple, courteous act of wearing a protective mask in public managed to polarize...
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Category: TMR Insider
Coming To A Partnership Near You…NFTs + Brands
The explosion of the digital collectible space, especially tied to Non-Fungible Tokens (NFTs), has been nothing short of remarkable...
ROSTER MOVES (Apr 2021)
Apr 2021 staff moves and sports business industry news in one spot — updated as they happen, so make...
TMR in the news
Coverage featuring Team Marketing Report Fan Cost Index® data, reporting and our staff experts… Get your grasshopper ice cream: MLB stadiums to expand menus, bring back some novelty foods as restrictions ease Bill Shea – The Athletic (Apr 15, 2021) Cleared to Open, Many Indoor Venues Take Slow Approach Jenna Chandler & Nat Rubio-Licht – Los Angeles Business Journal (Apr 12, 2021) Charlotte Hornets unlikely to...
ROSTER MOVES (Mar 2021)
Mar 2021 staff moves and sports business industry news in one spot — updated as they happen, so make...
To brand PPE, or not brand PPE—That is the question
The healthcare category tied closely to sports marketing is not a new idea. For decades, brands have tied themselves to the biggest and brightest names and teams in sports as a way to boost sales and awareness. In the last decade or so, we have seen a rush of...
NASCAR Begins Their 2021 Race To Success: What To Watch for
When NASCAR began the 2020 season, no one could have imagined what the road ahead would be for anyone...
NHL Team Helmet Sponsors
With the global COVID-19 pandemic dragging on and wreaking financial havoc now on a second National Hockey League (NHL)...
Learning and Investing: The Growing Role Of Athletes With Brands, Ready or Not
Athlete-investor. That’s a term we’re hearing more and more of as 2021 picks up momentum. From Serena Williams to...
How will sponsors navigate a pandemic-altered Super Bowl?
This week we anticipated the sports world descending, as happens every year, on this year’s Super Bowl Host City,...