TMR Q&A: Wayne Sieve, Thuuz, on Disrupting the Ratings Game
These next few weeks will be all about ratings as the accepted form of measurement. Will the NBA numbers...
02
Category: TMR Insider
Aon Risk Reward Challenge sponsorship walks the walk on inclusivity and equality
On a Tuesday afternoon this past November, Spain’s Carlota Ciganda was presented a check she won’t soon forget. The...
ROSTER MOVES (Jan 2020)
Jan 2020 staff moves and industry news in one spot — updated as they happen, so make sure you check back throughout the month. PEOPLE USGA promotes Craig Annis to Chief Brand Officer, from Managing Director, Integrated Marketing & Communications. Artie Bayes hired by National Basketball Players Association (NBPA) as Manager of the NBPA’s Off The Court (OTC) Program, from Manager, Alumni & Player Relations, Madison Square Garden....
Year in Review: Top 10 Las Vegas Sports Business Stories of 2019
Originally published Dec 19, 2019, at LVSportsBiz.com. View the original here. Thanks to Alan Snel and LVSportsBiz.com for sharing...
Give yourself some credit
EDITOR’S NOTE: The holidays can be an especially tough time for some folks. We recently received the below note from Ed Molitor (with minor edits for clarity) that hit home and believe it’s very important to pass on to everyone in the TMR Community. If you, or someone you...
TMR POV with…Phillip de Winter, FanHub Media
How Can Brands Nail Casual Gaming in 2020? Here’s a Pathway to Success Take your brand. Now place that...
TMR Q&A: Eric Engquist, USAA, on Army-Navy Game
Best Practice: Why USAA Doubles Down On Army-Navy It would seem like preaching to the choir, having one of...
Excerpt: “3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing” by John Balkam
The following excerpt is from Chapter 6 of 3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing by...
TMR Q&A: Eric Gelfand, New York Jets
Best Practice: How Does a Team Successfully Tackle the Influencer Space? The use of influencers to drive brand and...