TMR Q&A: Eric Gelfand, New York Jets

Best Practice: How Does a Team Successfully Tackle the Influencer Space? The use of influencers to drive brand and...

ROSTER MOVES (Dec 2019)

Keeping track of Dec 2019 staff moves and industry news for you all in one spot. Heads up that...

TMR POV with…Zach Leonsis

Winning With A Great Crossover How Esports and Gaming Tie Directly To Fan Affinity We are obviously in the business of sports and entertainment at Monumental Sports & Entertainment. After all, we own teams in leagues like the NBA, WNBA, NHL, G League and more. An area of focus . . . To read the most recent two months of TMR Insider™ news and insights, simply register for FREE...

National Lacrosse League on such a roll, they’re creating their own sponsors

You know things are going well with sponsorship sales when you convince a company to create a new category so they can be your sponsor. That’s the kind of roll that the National Lacrosse League (NLL), the 13-team indoor (or “box”) lacrosse league, commissioner Nick Sakiewicz and CRO Kevin...

Mariners Flexing season tickets

What do you get when you ask fans what they want? Something a lot like the Seattle Mariners' new...

ROSTER MOVES (Nov 2019)

Keeping track of staff moves and industry news for you all in one spot. Heads up that we add...