Make Sure Your Cause Has a Purpose

Consumers today are bombarded with a never-ending stream of messages across dozens of marketing channels. When a “new” channel...

Micro-Assessments Becoming Big Fan Engagement Tool

Fan engagement. Fan experience. Fan development. A quick look through any front office or collegiate athletic department staff directory and you will see one or more of those phrases repeated often. And rightly so. Without fans, many of us are sans jobs. Search for this variation: Fan feedback. See anything? Let me know if you do. How are we as sports business professionals collecting feedback from fans? Focus groups,...

ROSTER MOVES (July 2019)

Heads up that we add new Moves throughout the month, as they happen, so make sure you check back....

Report From: Bears100 Celebration

Last weekend, just outside the Chicago city limits in Rosemont, Ill., -- and with the homes of the NPF Chicago Bandits and AAI Chicago Dogs within sight -- the Donald E. Stephens Convention Center was awash in Chicago Bears paraphenalia. Fortunately, very little of that orange and blue came...