TMR Q&A: Eric Gelfand, New York Jets
Best Practice: How Does a Team Successfully Tackle the Influencer Space? The use of influencers to drive brand and...
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Category: TMR Insider
Excerpt: “3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing” by John Balkam
The following excerpt is from Chapter 6 of 3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing by...
ROSTER MOVES (Dec 2019)
Keeping track of Dec 2019 staff moves and industry news for you all in one spot. Heads up that...
TMR POV with…Zach Leonsis
Winning With A Great Crossover How Esports and Gaming Tie Directly To Fan Affinity We are obviously in the business of sports and entertainment at Monumental Sports & Entertainment. After all, we own teams in leagues like the NBA, WNBA, NHL, G League and more. An area of focus . . . To read the most recent two months of TMR Insider™ news and insights, simply register for FREE...
FTP: NHL FCI dataset is COMPLETE! Plus: Mariners flex; social issue QBs; and revenue ideas to combat shifting consumption
From the Publisher… So much great stuff going on at Team Marketing Report! Here’s a look at what’s up:...
National Lacrosse League on such a roll, they’re creating their own sponsors
You know things are going well with sponsorship sales when you convince a company to create a new category so they can be your sponsor. That’s the kind of roll that the National Lacrosse League (NLL), the 13-team indoor (or “box”) lacrosse league, commissioner Nick Sakiewicz and CRO Kevin...
Mariners Flexing season tickets
What do you get when you ask fans what they want? Something a lot like the Seattle Mariners' new...
Athletes and artists are using their influence to “Quarterback” big social issues
Back on May 30th, I had the opportunity to attend “Athletes + Activisim,” an event hosted by The Atlantic,...
Plateauing gate revenues? Sponsorships to the rescue!
A few months ago I jotted some notes down about why gate revenues were declining at sporting events across...
ROSTER MOVES (Nov 2019)
Keeping track of staff moves and industry news for you all in one spot. Heads up that we add...