Sports Nonprofits Fight to Adapt to New Normal

Welcome to TMR’s Sports Philanthropy Spotlight…Today we look at–what else?–coronavirus and adapting to the challenges it presents for sports-centric philanthropy with insights from Sports Philanthropy Network’s Roy Kessel. As we enter week five of the national coronavirus lockdown, like all organizations, sports nonprofits are struggling to figure out how to adapt to the new normal. Nonprofits are trying to work through their operational, program delivery and communication issues. A...

TMR POV: Now, More Than Ever, Fans Need To Hear From Their Favorite Brands (a.k.a. YOU)

As we enter the dog days of this COVID-19 quarantine, and consumers exhaust their Netflix watch lists, there is an opportunity for brands–and yes, properties and teams, you are brands too–to create new forms of engagement with their loyal fan bases. Creating Creative Connections While stadiums may be empty...

ROSTER MOVES (Apr 2020)

Apr 2020 staff moves and industry news in one spot — updated as they happen, so make sure you...

PBR Sustains Strategic Social Success

Before COVID-19 inflicted the Great Sport Hiatus upon us all, Team Marketing Report was tracking PBR's (Professional Bull Riders)...