Survey Says: COVID-19’s SportsBiz Impact — Part I
As we rolled into Apr and closed in on a month of work from home mandates, TMR looked to...
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Category: TMR Insider
Survey Says: COVID-19’s SportsBiz Impact — Part II
As we rolled into Apr and closed in on a month of work from home mandates, TMR looked to...
Keeping The Stove Warm: Bruce, Garth, Gaming, Causes All Still Bind Us To Baseball
We are still early in what would have been baseball season, and it’s great to see how the great...
Sports Nonprofits Fight to Adapt to New Normal
Welcome to TMR’s Sports Philanthropy Spotlight…Today we look at–what else?–coronavirus and adapting to the challenges it presents for sports-centric philanthropy with insights from Sports Philanthropy Network’s Roy Kessel. As we enter week five of the national coronavirus lockdown, like all organizations, sports nonprofits are struggling to figure out how to adapt to the new normal. Nonprofits are trying to work through their operational, program delivery and communication issues. A...
TMR POV: Time to Step on the Fan Engagement Pedal
Let’s face it, even when things get back to “normal” it will be a different kind of normal than...
TMR POV: Now, More Than Ever, Fans Need To Hear From Their Favorite Brands (a.k.a. YOU)
As we enter the dog days of this COVID-19 quarantine, and consumers exhaust their Netflix watch lists, there is an opportunity for brands–and yes, properties and teams, you are brands too–to create new forms of engagement with their loyal fan bases. Creating Creative Connections While stadiums may be empty...
ROSTER MOVES (Apr 2020)
Apr 2020 staff moves and industry news in one spot — updated as they happen, so make sure you...
PBR Sustains Strategic Social Success
Before COVID-19 inflicted the Great Sport Hiatus upon us all, Team Marketing Report was tracking PBR's (Professional Bull Riders)...
TMR POV: Large Market Teams, Media Recycling When Fans Want Reinventing
Sports leagues, teams and media companies have historically been leading edge innovators. During a time when their fans need...
Brand Reinvention & Crisis: New Winners In The Cause Marketing Game
We are certainly in challenging times even for an industry that was deemed “recession proof” for decades, but even...