Team Marketing Report

The leading source of sports business news and insights.

About Team Marketing Report

Launched in 1988, Team Marketing Report quickly became the leading national source for sports business news and insights.

TMR operates where sports marketing data, trends and sales come together with sports business professionals who make it all happen.

We share the best in fan engagement, the ingenious ideas that differentiate and the savvy solutions that overcome obstacles.

We live to share sport’s best fan experiences. That can be via promotions, sponsorships, ticket offerings, merchandise, technology, facilities, hospitality and much, much more.

We don’t stop there. We empower readers not only by sharing ideas and solutions, but by providing direct connections to the people behind them.

Creative, game-changing and measurable fan engagement solutions

Our best-known offerings are:

TMR Insider - in-depth articles, information and game-changing takeaways since 1988

Fan Cost Index® - the industry standard for the cost of a family of four to attend a game at all MLB, NFL, NBA or NHL arenas, beginning in 1991

SportsSponsor FactBook - not just lists of people and companies, but contact information for decision makers, sponsorship terms and links to related FCIs and TMR Insider articles


Chris Hartweg, CEO & Publisher

Chris Hartweg brings three decades of experience in sports-focused marketing and connections to his role of revitalizing TMR.

He constantly asks two questions:

-“What’s in this for the fan?” Without fans to attend games, buy merchandise, watch broadcasts, patronize sponsors or bring along the next generation, we’re all out of business.

-”How do we know it works?” There is definitely something to “gut feel.” Nonetheless, we always have to be prepared to prove to the naysayers and bean-counters that the marketing campaign has driven new season ticket sales, increased concessions revenues or boosted positive fan engagement online significantly.

Chris has worked in media relations, sponsorship sales, broadcasting, event production and experiential marketing and looks forward to bringing you a fresh perspective together with thirty years of TMR archives.