TMR Q&A: Zach Leonsis on NHL gaming during Sports Hiatus

Gaming in Hockey: A Hot Play On (Virtual) ice We don’t know how long or how far the engagement in sports gaming will continue at the level that it is at now, but it seems like the interest both by leagues and properties, and frankly by athletes and brands, has been accelerated to the point where what was once looked at as a fringe or an add-on to grasp...

TMR Q&A: Janet Duch, XFL New York Guardians

Breaking Through in Gotham with New York Guardians Team President, Janet Duch The XFL launches this weekend with eight teams in Dallas, Houston, Los Angeles, New York, St. Louis, Seattle, Tampa and Washington, D.C. TMR caught up Janet Duch, the president of New York’s franchise, the Guardians, to check...

TMR Q&A: Eric Gelfand, New York Jets

Best Practice: How Does a Team Successfully Tackle the Influencer Space? The use of influencers to drive brand and...