TMR Q&A: Wayne Sieve, Thuuz, on Disrupting the Ratings Game

These next few weeks will be all about ratings as the accepted form of measurement. Will the NBA numbers start to bounce back? What will the AFC and NFC Championship numbers look like? What about the Super Bowl? Will anyone watch the XFL? Etc., etc. The measurement of eyeballs still drives buzz (and sales) for many. However, measurement is changing and it is all in not just the top...

TMR Q&A: Eric Gelfand, New York Jets

Best Practice: How Does a Team Successfully Tackle the Influencer Space? The use of influencers to drive brand and brand awareness continues to be a key marketing focus across nearly all aspects of business. Teams have just recently started to dabble in the space, and no team has done...

TMR Q&A: Kerri Walsh Jennings, p1440

Kerri Walsh Jennings is not riding off into the the sunset. Well, maybe if it's another beautiful night in...

TMR Q&A: Oliver Luck, XFL Commissioner

Saturday, July 13, at the Lou Fusz Training Center (and former St. Louis Rams Training Center) in Earth City,...