In-Venue Giveaways Fan Impact Provides Lessons Learned For Partnership Strategy
Key Takeaways A recent study found that fan giveaways generally, and bobbleheads specifically, have a direct impact on increasing...
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Category: TMR POV
Hispanic Heritage Month Came and Went—Do Marketers Know? Or Care?
As a media publisher of LatinX content aimed to connect with baseball’s largest growing fan base — Latinos —...
Could frictionless create big-time friction for sports venues on fans’ return?
What is going on? First, the simple, courteous act of wearing a protective mask in public managed to polarize...
Billy Beane’s Disruption Had a Purpose
One of the buzzwords of the business world, particularly start-ups, is “disruption.” It has been seen as a virtue. An end goal. Something to aspire to. It has even jumped from business to politics. What many have missed is that disruption for disruption’s sake can have some bad, unintended consequences. When Billy Beane and the Oakland A‘s baseball operations department decided to go a new direction, there were a...
Not All Sponsorship Is Fair in COVID and 2020
2020 has been a year. It’s not hyperbole to say 2020 has been one of the most unimaginably difficult...
Time to Get Real…Time
A push for “Zero Latency” fan engagement Recently, the NBA announced a new multi-year deal with Microsoft targeted squarely at reimagining the digital fan experience. While Microsoft has been a major partner of the NFL since 2013, the NBA deal is at the forefront of where the sports world...
TMR POV: Time to Step on the Fan Engagement Pedal
Let’s face it, even when things get back to “normal” it will be a different kind of normal than...
TMR POV: Now, More Than Ever, Fans Need To Hear From Their Favorite Brands (a.k.a. YOU)
As we enter the dog days of this COVID-19 quarantine, and consumers exhaust their Netflix watch lists, there is...
TMR POV: Large Market Teams, Media Recycling When Fans Want Reinventing
Sports leagues, teams and media companies have historically been leading edge innovators. During a time when their fans need...
Unfinished Business: 5 Insights When Your Athletic Season is Sidelined by a Pandemic
EDITOR’S NOTE: We recently received the below piece from Sidelined USA and TMR member Christine Pinalto that may not...