Time to Get Real…Time

A push for “Zero Latency” fan engagement Recently, the NBA announced a new multi-year deal with Microsoft targeted squarely...

TMR POV: Now, More Than Ever, Fans Need To Hear From Their Favorite Brands (a.k.a. YOU)

As we enter the dog days of this COVID-19 quarantine, and consumers exhaust their Netflix watch lists, there is an opportunity for brands–and yes, properties and teams, you are brands too–to create new forms of engagement with their loyal fan bases. Creating Creative Connections While stadiums may be empty across the globe, fans are still fans. And now, more than ever, they want (or is it need?) connections with...

Unfinished Business: 5 Insights When Your Athletic Season is Sidelined by a Pandemic

EDITOR’S NOTE: We recently received the below piece from Sidelined USA and TMR member Christine Pinalto that may not strictly be sports business, but we believe it is our business to always look out members of the TMR Community. Please know that if you–or anyone you know–are struggling, there...