Time to Get Real…Time
A push for “Zero Latency” fan engagement Recently, the NBA announced a new multi-year deal with Microsoft targeted squarely...
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Category: TMR POV
Not All Sponsorship Is Fair in COVID and 2020
2020 has been a year. It’s not hyperbole to say 2020 has been one of the most unimaginably difficult...
TMR POV: Time to Step on the Fan Engagement Pedal
Let’s face it, even when things get back to “normal” it will be a different kind of normal than...
TMR POV: Now, More Than Ever, Fans Need To Hear From Their Favorite Brands (a.k.a. YOU)
As we enter the dog days of this COVID-19 quarantine, and consumers exhaust their Netflix watch lists, there is an opportunity for brands–and yes, properties and teams, you are brands too–to create new forms of engagement with their loyal fan bases. Creating Creative Connections While stadiums may be empty across the globe, fans are still fans. And now, more than ever, they want (or is it need?) connections with...
TMR POV: Large Market Teams, Media Recycling When Fans Want Reinventing
Sports leagues, teams and media companies have historically been leading edge innovators. During a time when their fans need...
Unfinished Business: 5 Insights When Your Athletic Season is Sidelined by a Pandemic
EDITOR’S NOTE: We recently received the below piece from Sidelined USA and TMR member Christine Pinalto that may not strictly be sports business, but we believe it is our business to always look out members of the TMR Community. Please know that if you–or anyone you know–are struggling, there...
Industry Veteran Cautionary–But Positive–On Sports Business Post Coronavirus
A reminder to play the long game The only certainty in the world today is that the “new normal"...
Year in Review: Top 10 Las Vegas Sports Business Stories of 2019
Originally published Dec 19, 2019, at LVSportsBiz.com. View the original here. Thanks to Alan Snel and LVSportsBiz.com for sharing...