Billy Beane’s Disruption Had a Purpose

One of the buzzwords of the business world, particularly start-ups, is “disruption.” It has been seen as a virtue....

Not All Sponsorship Is Fair in COVID and 2020

2020 has been a year. It’s not hyperbole to say 2020 has been one of the most unimaginably difficult years that anyone in our industry has ever seen. And we’re only two-thirds of the way through it! I don’t know about you, but everyone I hear from expresses exhaustion with no time for rest—we’re either in triage mode or hastily preparing for another kick to the gut. Before COVID-19,...

Time to Get Real…Time

A push for “Zero Latency” fan engagement Recently, the NBA announced a new multi-year deal with Microsoft targeted squarely...

TMR POV: Time to Step on the Fan Engagement Pedal

Let’s face it, even when things get back to “normal” it will be a different kind of normal than what we’ve been used to. The most significant changes will certainly be seen on the attendance side of sports business. Though there is likely to be a substantial pent-up demand...