Not All Sponsorship Is Fair in COVID and 2020
2020 has been a year. It’s not hyperbole to say 2020 has been one of the most unimaginably difficult...
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Category: TMR POV
Billy Beane’s Disruption Had a Purpose
One of the buzzwords of the business world, particularly start-ups, is “disruption.” It has been seen as a virtue....
Time to Get Real…Time
A push for “Zero Latency” fan engagement Recently, the NBA announced a new multi-year deal with Microsoft targeted squarely...
TMR POV: Time to Step on the Fan Engagement Pedal
Let’s face it, even when things get back to “normal” it will be a different kind of normal than what we’ve been used to. The most significant changes will certainly be seen on the attendance side of sports business. Though there is likely to be a substantial pent-up demand for live sports–which will grow more intense the longer the shutdown–teams and venue operators will have to adjust to reduced...
TMR POV: Now, More Than Ever, Fans Need To Hear From Their Favorite Brands (a.k.a. YOU)
As we enter the dog days of this COVID-19 quarantine, and consumers exhaust their Netflix watch lists, there is...
TMR POV: Large Market Teams, Media Recycling When Fans Want Reinventing
Sports leagues, teams and media companies have historically been leading edge innovators. During a time when their fans need that sense of community and shared experience that underpins why sports matter so much, I believe most entities are failing miserably. I understand the initial catch-your-breath moments of the impact...
Unfinished Business: 5 Insights When Your Athletic Season is Sidelined by a Pandemic
EDITOR’S NOTE: We recently received the below piece from Sidelined USA and TMR member Christine Pinalto that may not...
Industry Veteran Cautionary–But Positive–On Sports Business Post Coronavirus
A reminder to play the long game The only certainty in the world today is that the “new normal"...