Team Marketing Ruminations—2022 MLB FCI is here

Tidbits, Thoughts & Tips around sports business… News, notes and nuggets from our Publisher Hello Fancentric Friends: Fresh off the publication of the 2021-22 NBA Fan Cost Index®, we present the 2022 MLB Fan Cost Index®! But it never stops here as we’re working diligently to produce for you, in short order, our MLS, NWSL and USFL FCIs. Topline MLB FCI takeaways The latest exclusive Team Marketing Report Fan Cost Index® data shows...

In-Venue Giveaways Fan Impact Provides Lessons Learned For Partnership Strategy

Key Takeaways A recent study found that fan giveaways generally, and bobbleheads specifically, have a direct impact on increasing attendance and revenue. The Block Six Analytics‘ Corporate Asset Valuation Model (CAV) shows how lessons learned from a study focused on ticket sales should be applied to partnership strategy. COVID-19’s...

Billy Beane’s Disruption Had a Purpose

One of the buzzwords of the business world, particularly start-ups, is “disruption.” It has been seen as a virtue....

Time to Get Real…Time

A push for “Zero Latency” fan engagement Recently, the NBA announced a new multi-year deal with Microsoft targeted squarely...