Time to Get Real…Time

A push for “Zero Latency” fan engagement Recently, the NBA announced a new multi-year deal with Microsoft targeted squarely...

TMR POV: Time to Step on the Fan Engagement Pedal

Let’s face it, even when things get back to “normal” it will be a different kind of normal than what we’ve been used to. The most significant changes will certainly be seen on the attendance side of sports business. Though there is likely to be a substantial pent-up demand for live sports–which will grow more intense the longer the shutdown–teams and venue operators will have to adjust to reduced...

TMR POV: Large Market Teams, Media Recycling When Fans Want Reinventing

Sports leagues, teams and media companies have historically been leading edge innovators. During a time when their fans need that sense of community and shared experience that underpins why sports matter so much, I believe most entities are failing miserably. I understand the initial catch-your-breath moments of the impact...