Billy Beane’s Disruption Had a Purpose

One of the buzzwords of the business world, particularly start-ups, is “disruption.” It has been seen as a virtue. An end goal. Something to aspire to. It has even jumped from business to politics. What many have missed is that disruption for disruption’s sake can have some bad, unintended consequences. When Billy Beane and the Oakland A‘s baseball operations department decided to go a new direction, there were a...

Time to Get Real…Time

A push for “Zero Latency” fan engagement Recently, the NBA announced a new multi-year deal with Microsoft targeted squarely at reimagining the digital fan experience. While Microsoft has been a major partner of the NFL since 2013, the NBA deal is at the forefront of where the sports world...