TMR POV: Time to Step on the Fan Engagement Pedal
Let’s face it, even when things get back to “normal” it will be a different kind of normal than...
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Category: TMR POV
Time to Get Real…Time
A push for “Zero Latency” fan engagement Recently, the NBA announced a new multi-year deal with Microsoft targeted squarely...
TMR POV: Now, More Than Ever, Fans Need To Hear From Their Favorite Brands (a.k.a. YOU)
As we enter the dog days of this COVID-19 quarantine, and consumers exhaust their Netflix watch lists, there is...
TMR POV: Large Market Teams, Media Recycling When Fans Want Reinventing
Sports leagues, teams and media companies have historically been leading edge innovators. During a time when their fans need that sense of community and shared experience that underpins why sports matter so much, I believe most entities are failing miserably. I understand the initial catch-your-breath moments of the impact of canceled live events and the triage necessary to assess contracts, business fallout and the business model fundamentals. However, great...
Unfinished Business: 5 Insights When Your Athletic Season is Sidelined by a Pandemic
EDITOR’S NOTE: We recently received the below piece from Sidelined USA and TMR member Christine Pinalto that may not...
Industry Veteran Cautionary–But Positive–On Sports Business Post Coronavirus
A reminder to play the long game The only certainty in the world today is that the “new normal" is uncertain. There is angst for businesses big and small. What all the COVID-19 disruption means for sports, brands, teams, leagues, media companies is all very fluid and will be...
Year in Review: Top 10 Las Vegas Sports Business Stories of 2019
Originally published Dec 19, 2019, at LVSportsBiz.com. View the original here. Thanks to Alan Snel and LVSportsBiz.com for sharing...
Give yourself some credit
EDITOR'S NOTE: The holidays can be an especially tough time for some folks. We recently received the below note...