Could frictionless create big-time friction for sports venues on fans’ return?
What is going on? First, the simple, courteous act of wearing a protective mask in public managed to polarize...
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Category: TMR POV
In-Venue Giveaways Fan Impact Provides Lessons Learned For Partnership Strategy
Key Takeaways A recent study found that fan giveaways generally, and bobbleheads specifically, have a direct impact on increasing...
Billy Beane’s Disruption Had a Purpose
One of the buzzwords of the business world, particularly start-ups, is “disruption.” It has been seen as a virtue....
Not All Sponsorship Is Fair in COVID and 2020
2020 has been a year. It’s not hyperbole to say 2020 has been one of the most unimaginably difficult years that anyone in our industry has ever seen. And we’re only two-thirds of the way through it! I don’t know about you, but everyone I hear from expresses exhaustion with no time for rest—we’re either in triage mode or hastily preparing for another kick to the gut. Before COVID-19,...
Time to Get Real…Time
A push for “Zero Latency” fan engagement Recently, the NBA announced a new multi-year deal with Microsoft targeted squarely...
TMR POV: Time to Step on the Fan Engagement Pedal
Let’s face it, even when things get back to “normal” it will be a different kind of normal than what we’ve been used to. The most significant changes will certainly be seen on the attendance side of sports business. Though there is likely to be a substantial pent-up demand...
TMR POV: Now, More Than Ever, Fans Need To Hear From Their Favorite Brands (a.k.a. YOU)
As we enter the dog days of this COVID-19 quarantine, and consumers exhaust their Netflix watch lists, there is...
TMR POV: Large Market Teams, Media Recycling When Fans Want Reinventing
Sports leagues, teams and media companies have historically been leading edge innovators. During a time when their fans need...
Unfinished Business: 5 Insights When Your Athletic Season is Sidelined by a Pandemic
EDITOR’S NOTE: We recently received the below piece from Sidelined USA and TMR member Christine Pinalto that may not...
Industry Veteran Cautionary–But Positive–On Sports Business Post Coronavirus
A reminder to play the long game The only certainty in the world today is that the “new normal"...