Hispanic Heritage Month Came and Went—Do Marketers Know? Or Care?
As a media publisher of LatinX content aimed to connect with baseball’s largest growing fan base — Latinos —...
02
Category: TMR POV
Team Marketing Ruminations—2022 MLB FCI is here
Tidbits, Thoughts & Tips around sports business… News, notes and nuggets from our Publisher Hello Fancentric Friends: Fresh off...
In-Venue Giveaways Fan Impact Provides Lessons Learned For Partnership Strategy
Key Takeaways A recent study found that fan giveaways generally, and bobbleheads specifically, have a direct impact on increasing...
Could frictionless create big-time friction for sports venues on fans’ return?
What is going on? First, the simple, courteous act of wearing a protective mask in public managed to polarize the country. Now it appears “vaccine passports”—basically an app to show you have received your COVID-19 vaccine—may be headed for the same fate. (Though apparently we should drop “passport” and call them vaccine “verification” papers per multiple surveys such as this one.) A simple, secure and free method to quickly...
Billy Beane’s Disruption Had a Purpose
One of the buzzwords of the business world, particularly start-ups, is “disruption.” It has been seen as a virtue....
Not All Sponsorship Is Fair in COVID and 2020
2020 has been a year. It’s not hyperbole to say 2020 has been one of the most unimaginably difficult years that anyone in our industry has ever seen. And we’re only two-thirds of the way through it! I don’t know about you, but everyone I hear from expresses exhaustion...
Time to Get Real…Time
A push for “Zero Latency” fan engagement Recently, the NBA announced a new multi-year deal with Microsoft targeted squarely...
TMR POV: Time to Step on the Fan Engagement Pedal
Let’s face it, even when things get back to “normal” it will be a different kind of normal than...
TMR POV: Now, More Than Ever, Fans Need To Hear From Their Favorite Brands (a.k.a. YOU)
As we enter the dog days of this COVID-19 quarantine, and consumers exhaust their Netflix watch lists, there is...
TMR POV: Large Market Teams, Media Recycling When Fans Want Reinventing
Sports leagues, teams and media companies have historically been leading edge innovators. During a time when their fans need...