Make Sure Your Cause Has a Purpose
Consumers today are bombarded with a never-ending stream of messages across dozens of marketing channels. When a “new” channel...
02
Category: TMR POV
Plateauing gate revenues? Sponsorships to the rescue!
A few months ago I jotted some notes down about why gate revenues were declining at sporting events across...
Micro-Assessments Becoming Big Fan Engagement Tool
Fan engagement. Fan experience. Fan development. A quick look through any front office or collegiate athletic department staff directory...
Why Sports Is Best Enjoyed With Human Beings
A buzzer-beater, game-winning basket is scored when you’re watching the game alone. What is your next move — celebrate or communicate? The likely answer is you grab your phone to text a friend or send a group text. While you’re texting friends, you’re scrolling through and dismissing push alerts as you write a post to share on Twitter, Facebook, Instagram or the new social media platform you’re trying out....
Six Keys to Successful In-Game Graphic Design
We asked Robert Teinowitz, President of Chicago-based Live Action Media, "How can teams and sponsors can make in-game graphics...