TMR POV with…Zach Leonsis

Winning With A Great Crossover How Esports and Gaming Tie Directly To Fan Affinity We are obviously in the...

Athletes and artists are using their influence to “Quarterback”​ big social issues

Back on May 30th, I had the opportunity to attend “Athletes + Activisim,” an event hosted by The Atlantic, and MC’d by Jemele Hill. The event explored the question, “How can athletes succeed as advocates for social change?” A particular highlight was an interview with John Carlos—the 1968 Olympic Bronze Medalist who famously protested on the podium during the Mexico City Games with fellow American athlete, Tommie Smith. Carlos...

Make Sure Your Cause Has a Purpose

Consumers today are bombarded with a never-ending stream of messages across dozens of marketing channels. When a “new” channel emerges and gains traction, it doesn’t take long for brands to migrate to that channel en masse. The net result for brands? Standing out in a crowded consumer marketplace is...