Industry Veteran Cautionary–But Positive–On Sports Business Post Coronavirus
A reminder to play the long game The only certainty in the world today is that the “new normal"...
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Category: TMR POV
Unfinished Business: 5 Insights When Your Athletic Season is Sidelined by a Pandemic
EDITOR’S NOTE: We recently received the below piece from Sidelined USA and TMR member Christine Pinalto that may not...
Year in Review: Top 10 Las Vegas Sports Business Stories of 2019
Originally published Dec 19, 2019, at LVSportsBiz.com. View the original here. Thanks to Alan Snel and LVSportsBiz.com for sharing...
Give yourself some credit
EDITOR'S NOTE: The holidays can be an especially tough time for some folks. We recently received the below note from Ed Molitor (with minor edits for clarity) that hit home and believe it's very important to pass on to everyone in the TMR Community. If you, or someone you know, are struggling, please know there are always people who will listen. You may have had a similar phone call...
TMR POV with…Phillip de Winter, FanHub Media
How Can Brands Nail Casual Gaming in 2020? Here's a Pathway to Success Take your brand. Now place that...
TMR POV with…Zach Leonsis
Winning With A Great Crossover How Esports and Gaming Tie Directly To Fan Affinity We are obviously in the business of sports and entertainment at Monumental Sports & Entertainment. After all, we own teams in leagues like the NBA, WNBA, NHL, G League and more. An area of focus...
Athletes and artists are using their influence to “Quarterback” big social issues
Back on May 30th, I had the opportunity to attend “Athletes + Activisim,” an event hosted by The Atlantic,...
Plateauing gate revenues? Sponsorships to the rescue!
A few months ago I jotted some notes down about why gate revenues were declining at sporting events across...
Make Sure Your Cause Has a Purpose
Consumers today are bombarded with a never-ending stream of messages across dozens of marketing channels. When a “new” channel...
Micro-Assessments Becoming Big Fan Engagement Tool
Fan engagement. Fan experience. Fan development. A quick look through any front office or collegiate athletic department staff directory...