Billy Beane’s Disruption Had a Purpose

One of the buzzwords of the business world, particularly start-ups, is “disruption.” It has been seen as a virtue....

Time to Get Real…Time

A push for “Zero Latency” fan engagement Recently, the NBA announced a new multi-year deal with Microsoft targeted squarely at reimagining the digital fan experience. While Microsoft has been a major partner of the NFL since 2013, the NBA deal is at the forefront of where the sports world desperately needs to go. The promise of this partnership is exciting: personalized viewing experiences, social sharing, gamification and perhaps even...

TMR POV: Now, More Than Ever, Fans Need To Hear From Their Favorite Brands (a.k.a. YOU)

As we enter the dog days of this COVID-19 quarantine, and consumers exhaust their Netflix watch lists, there is an opportunity for brands–and yes, properties and teams, you are brands too–to create new forms of engagement with their loyal fan bases. Creating Creative Connections While stadiums may be empty...