Team Marketing Ruminations—2023 NFL FCI now available!
Sportsbiz news, notes and nuggets from TMR’s Publisher Hello Fancentric Friends: Hoping that your holidays are off to a...
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Category: TMR POV
My Cause, My Cleats Succeeds by Showcasing What Matters to Players
Most Americans do not closely follow or talk about sports. At least that’s what a recent survey conducted by...
How are “great and powerful” leagues supporting CSR initiatives?
Do you remember the Wizard of Oz? Almost every character was convinced the Wizard was “great and powerful.” At...
Team Marketing Ruminations—2022 MLB FCI is here
Tidbits, Thoughts & Tips around sports business… News, notes and nuggets from our Publisher Hello Fancentric Friends: Fresh off the publication of the 2021-22 NBA Fan Cost Index®, we present the 2022 MLB Fan Cost Index®! But it never stops here as we’re working diligently to produce for you, in short order, our MLS, NWSL and USFL FCIs. Topline MLB FCI takeaways The latest exclusive Team Marketing Report Fan Cost Index® data shows...
Hispanic Heritage Month Came and Went—Do Marketers Know? Or Care?
As a media publisher of LatinX content aimed to connect with baseball’s largest growing fan base — Latinos —...
In-Venue Giveaways Fan Impact Provides Lessons Learned For Partnership Strategy
Key Takeaways A recent study found that fan giveaways generally, and bobbleheads specifically, have a direct impact on increasing attendance and revenue. The Block Six Analytics‘ Corporate Asset Valuation Model (CAV) shows how lessons learned from a study focused on ticket sales should be applied to partnership strategy. COVID-19’s...
Could frictionless create big-time friction for sports venues on fans’ return?
What is going on? First, the simple, courteous act of wearing a protective mask in public managed to polarize...
Billy Beane’s Disruption Had a Purpose
One of the buzzwords of the business world, particularly start-ups, is “disruption.” It has been seen as a virtue....
Not All Sponsorship Is Fair in COVID and 2020
2020 has been a year. It’s not hyperbole to say 2020 has been one of the most unimaginably difficult...
Time to Get Real…Time
A push for “Zero Latency” fan engagement Recently, the NBA announced a new multi-year deal with Microsoft targeted squarely...