TMR Q&A: SQWAD’s Nick Lawson on NFL Teams Missing Huge YouTube Opportunity
TMR spoke with Nick Lawson about a passion point of his: sports teams are missing out on no doubt...
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Category: TMR Q&A
TMR Q&A: Jeffrey Pollack talks sports startups and the path to business success of Ones Basketball League
In mid July, Ones Basketball League, the brainchild of Basketball Hall of Famer Tracy McGrady, will bring together 22...
TMR Q&A: As Army-Navy Dawns, USAA Adapts and Grows as a Brand
This weekend the eyes of the sports world will descend upon Met Life Stadium in New Jersey, as the...
TMR Q&A: Zach Leonsis on NHL gaming during Sports Hiatus
Gaming in Hockey: A Hot Play On (Virtual) ice We don’t know how long or how far the engagement in sports gaming will continue at the level that it is at now, but it seems like the interest both by leagues and properties, and frankly by athletes and brands, has been accelerated to the point where what was once looked at as a fringe or an add-on to grasp...
TMR Q&A: Jacqie McWilliams on CIAA cultivating community, culture and engagement to grow their tournament 75X in 75 years
Insights on how a DII HBCU conference outshines the "power six" from CIAA Commissioner, Jacqie McWilliams The Central Intercollegiate...
TMR Q&A: Janet Duch, XFL New York Guardians
Breaking Through in Gotham with New York Guardians Team President, Janet Duch The XFL launches this weekend with eight teams in Dallas, Houston, Los Angeles, New York, St. Louis, Seattle, Tampa and Washington, D.C. TMR caught up Janet Duch, the president of New York’s franchise, the Guardians, to check...
TMR Q&A: Michael Myers, BirdieBox, on changing the gifting game
Thinking Outside the (Holiday) Box with BirdieBox's Michael Myers BirdieBox was founded in 2014 as the original "golfer's subscription...
TMR Q&A: Wayne Sieve, Thuuz, on Disrupting the Ratings Game
These next few weeks will be all about ratings as the accepted form of measurement. Will the NBA numbers...
TMR Q&A: Eric Engquist, USAA, on Army-Navy Game
Best Practice: Why USAA Doubles Down On Army-Navy It would seem like preaching to the choir, having one of...
TMR Q&A: Eric Gelfand, New York Jets
Best Practice: How Does a Team Successfully Tackle the Influencer Space? The use of influencers to drive brand and...