MAP: Beer Here

Here is TMR’s interactive map of the 80 schools selling beer to the general public:   Return to our...

In depth with: Israel Idonije

Izzy the Creator To understand where these Monsters come from, you need to go to Manitoba, in the mid-1980’s. That’s where four-year-old Israel Idonije arrived from Lagos, Nigeria. Yep, Nigeria to Canada. You see, his father, Henry, was accepted in a master’s in divinity program at Providence University College & Theological Seminary in Otterburne, Manitoba. Israel, his mother, Choice, and the rest of the family packed up and moved...

Words of Wisdom: Monsters of the Midway Campaign

We asked Scott Hagel and Isreal Idonije to pass along to the TMR community a few valuable tips from Monsters of the Midway. Here are some of their words of wisdom: Biggest learning Give yourself more time with partners – Hagel: “Dr. Pepper/Snapple Group, a great team partner, wanted...

Help Wanted

As we ramp up the new TMR, we are also ramping up our stable of contributors. Are you ready...

ROSTER MOVES (Jan/Feb 2019)

PEOPLE Rick Alessandri named special advisor and equity investor of Women’s Professional Lacrosse League (WPLL) (link) Alexandra Baldwin promoted to...

Commercial Kings

You watched the Super Bowl, and you saw the ads. Some made you laugh, some made you cry, some...