Team Marketing Report – April 1995 (Vol 7, Issue 7)

This issue includes the 1995 MLB Fan Cost Index. View that FCI here. Chicago Cubs and concessionaire work to cook up deals with brand-name sponsors When the Chicago Cubs signed Ogden Entertainment Services as their concessionaire for the 1995 season, they got more than expanded menus for Wrigley Field. They got two sponsors whose marketing and expansion plans make . . . To read the most recent two months...