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PEOPLE
Mark Burdett joins Major League Lacrosse as Chief Revenue Officer, from President of MLL’s Chesapeake Bayhawks (link)
Jim Christman named Team Director, Communications and Media Relations for the XFL Seattle team
Dan Futrell named Executive Director of the Pat Tillman Foundation (link)
Jacob Gallagher named COO, Charlotte Hornets, from SVP, Ticket Sales & Services
Steven Graciano named Head of Marketing for XFL L.A., from VP, Marketing at Immortals
John Hession joins The Action Network as VP, Growth, from same role at Gametime (link)
Jamie Horowitz joins DAZN as EVP, Content, North America (AP)
Eduardo Luz, CMO & global brand officer at Kraft Heinz will depart May 31 (Reuters)
Tim Mead named President, National Baseball Hall of Fame, from VP, Communications, Los Angeles Angels (link)
Chris Savio named Sr. Director, Corporate Partnerships for the XFL Seattle team, from Director, Corporate Partnership Sales for Seattle Sounders FC
Anne Scharf promoted to VP, Hunt Family Foundation and Civic Affairs, at Kansas City Chiefs, from Director (link)
Jordan Schlachter named Chief Marketing & Commercial Officer, XFL, from CMO, NBA Players Association & President, THINK 450 (link)
Derek Throneburg named SVP, Team Business Operations, XFL, from VP, Customer Insight & Engagement, Indiana Pacers (link)
Paul White joins XFL as Director of CPG, Licensing & Partnerships
Anthony Zucconi named Head of Marketing for XFL N.Y., from On Location Experiences
TEAMS/LEAGUES
On May 3, 2019, NASCAR announced Genius Sports as the exclusive provider of data to licensed sportsbooks. Genius will have access to NASCAR’s official data feed to build a real-time gaming platform that provides live odds, plus traditional wagers and prop bets.
On May 6, 2019, NASCAR announced feature editorial content and analysis from The Action Network including expert picks for NASCAR’s new props game, the NASCAR Props Challenge.
On May 15, 2019, Major League Baseball (MLB) announced Mitel as presenting sponsor of the Mitel & MLB Present London Series 2019. Mitel will also sponsor the 2020 games. This is in addition to the Feb 26, 2018, agreement naming Mitel “Official Business Technology & Communications Partner” of MLB.
On May 22, 2019, the Canadian Football League (CFL) and the CFL Players’ Association (CFLPA) jointly announced a new three-year collective agreement, through the end of the 2021 season, was ratified by the League’s Board of Governors as well as CFL players. (link)
BRANDS/SPONSORS/AGENCIES
CSE announced it will split into two agencies, CSE Talent takes the CSE name while the former CSE combines with Treefort and You Are Here, all under You Are Here brand (YAH)
Updated: May 31, 2019