LUNA Bar Scores With Equal Pay Partnership

Adapted for TMR members from an artilcle Adam Grossman published earlier this month on Block Six Analytics' company site.
Takeaways:

  • Taking positions on political, social, and / or economic issues via cause marketing is becoming an increasing important strategy that companies are examining to create competitive differentiation and better engage with their customers.
  • Sports properties have unique opportunities to provide companies cause marketing activation opportunities to achieve both goals.
  • LUNA Bar’s partnership with U.S. Women’s National team demonstrates how the sports industry . . .

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Adam is the founder and CEO of Block Six Analytics, a Chicago-based sports sponsorship technology and analytics company. B6A uses technology and analytics to determine values of television viewable signage, jersey rights deals, social media conversation, earned media and corporate hospitality. Their proprietary Revenue Above Replacement (RAR) model examines how an individual player generates revenue for a team based on both their on-field and off-field performance.