Adapted for TMR members from an artilcle Adam Grossman published earlier this month on Block Six Analytics' company site.
- Taking positions on political, social, and / or economic issues via cause marketing is becoming an increasing important strategy that companies are examining to create competitive differentiation and better engage with their customers.
- Sports properties have unique opportunities to provide companies cause marketing activation opportunities to achieve both goals.
- LUNA Bar’s partnership with U.S. Women’s National team demonstrates how the sports industry . . .
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