LUNA Bar Scores With Equal Pay Partnership

Adapted for TMR members from an artilcle Adam Grossman published earlier this month on Block Six Analytics' company site.

  • Taking positions on political, social, and / or economic issues via cause marketing is becoming an increasing important strategy that companies are examining to create competitive differentiation and better engage with their customers.
  • Sports properties have unique opportunities to provide companies cause marketing activation opportunities to achieve both goals.
  • LUNA Bar’s partnership with U.S. Women’s National team demonstrates how the sports industry . . .

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Adam is the CEO and founder of Block Six Analytics (B6A). B6A is a sponsorship technology and analytics company that works with Fortune 100 companies, large agencies, global media companies and major professional sports organizations. Its clients leverage its machine learning, natural language processing, proprietary analytics, and industry insights to maximize revenue generation by determining the cross-channel value of partnership activations.