Six Keys to Successful In-Game Graphic Design

We asked Robert Teinowitz, President of Chicago-based Live Action Media, "How can teams and sponsors can make in-game graphics more impactful?" Below are Robert's thoughts.

First off, I'll jump right to my "Top 6 Musts" for maximizing your in-game graphics presence:

  1. Make your message readable
  2. Consider what you’re doing OOH and in the marketplace
  3. Never "logo slap!"
  4. Free is free, but good is good
  5. Maintain your standards
  6. Be impactful!
  7. You're so close to great content!

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Robert is president and co-founder of Chicago-based Live Action Media, a high-end graphic design and production company producing in-stadium video and ribbon boards around the world. Founded in 2003, the company has handled hundreds of projects for major league, minor league and college teams, national and local sponsors and advertising agencies across the country.