Wrigley Field Marquee Goes Green

Just after 9:30 a.m. on a chilly Wednesday morning, Jerry Dean, the director of sales for Benjamin Moore, stood...

Talkin’ ‘Bout Values

“There is no such thing as an average ticket.” In my years compiling the Fan Cost Index reports for the four major sports, I’ve heard variations of that phrase hundreds of times. Not counting the voices in my head begging me to go to bed and stop typing numbers into an Excel spreadsheet. It’s a truism, of course, but for the second time since putting out the 2014 Major...

Get Yer Old Style Here! (Kind of)

Last fall, I wrote about the likely breakup between Old Style and the Chicago Cubs for ESPN Chicago. The...

Fast Foodball

For various reasons, Chipotle is not Taco Bell. But like its TV-friendly competitor, which is a major player in MLB and the NBA, Chipotle Mexican Grill is dipping its foil-wrapped burrito into the sports sponsorship world with a soccer deal. Previously, the quick-service restaurant (QSR) dabbled in sponsorships with...

TMR’s Best Giveaways

How many gnome bobbleheads are too many gnome bobbleheads? That’s a good question for the Colorado Rockies’ promotional department....

Golden Goals

The shootout had just begun as a hockey player for the United States converted on the Russian goaltender with...

The Co$t of $ochi

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The Social (Nuggets) Network

On a kibbutz in northern Israel, a man is trying to figure out how to get basketball fans in...