New Research on Female Fans Drives SeatGeek “We Fan” Campaign

SeatGeek, the mobile-focused ticket reseller, has deepened its ties to soccer.

In March, SeatGeek, already a Major League Soccer partner, announced a partnership with expansion FC Cincinnati. The deal was the company's sixth MLS team deal. The five relationships already in place are with the Chicago Fire, Minnesota United, Portland Timbers, Seattle Sounders and Sporting KC. The Fire deal is the largest, as it includes naming rights to the team's stadium in Bridgeview, Ill . . .

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