Sponsorship professionals spend significant time examining what we, as a field, are doing correctly and incorrectly with the goal of continuous improvement. This is important of course, but we also must not lose sight of the external forces that can both propel or impede our efforts.
Here are five current conditions that are or could have substantial effects on sponsorship:
- Industries in low-growth mode
Packaged goods, autos, apparel, financial services and telecommunications are among the categories that fuel sponsorship and the largest companies and brands within those categories have experienced little to no . . .
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