Words of Wisdom: Monsters of the Midway Campaign

We asked Scott Hagel and Isreal Idonije to pass along to the TMR community a few valuable tips from Monsters of the Midway. Here are some of their words of wisdom:
Biggest learning

  • Give yourself more time with partners – Hagel: “Dr. Pepper/Snapple Group, a great team partner, wanted to blow this out on product packaging, which would include millions of cans or bottles. But in their space, they need a longer lead time to produce and swap in that packaging. Just like most large CPGs. They did do 12 collectors cups . . .

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Chris brings deep sports business experience to his role as publisher of TMR. He first put his sales, experiential marketing, PR, sales and valuation skills to work in sporting goods retail in 1986. He has since worked for brands and agencies across all major league sports, plus golf, college athletics, marathons and motorsports. Chris is also the proud founder of Painless Networking.