TMR first sat down with Scott Hagel, SVP, Marketing & Communications for the Chicago Bears and former Bear Israel Idonije, now Founder of ATHLiTACOMiCS, in August, as their new Monsters of the Midway comic-based campaign was kicking off. We had a mid-year visit in November and then checked-in once more mid-January shortly after the Bears season ended.
New fans. Teams need to be constantly be on the lookout to find and engage new fans.
Especially younger ones who can be around for decades.
If you’re not . . .
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