Comic Monsters Connect Bears with Fans

https://www.facebook.com/ChicagoBears/videos/10156585837874452/
TMR first sat down with Scott Hagel, SVP, Marketing & Communications for the Chicago Bears and former Bear Israel Idonije, now Founder of ATHLiTACOMiCS, in August, as their new Monsters of the Midway comic-based campaign was kicking off. We had a mid-year visit in November and then checked-in once more mid-January shortly after the Bears season ended.

New fans. Teams need to be constantly be on the lookout to find and engage new fans.

Especially younger ones who can be around for decades.

If you’re not . . .

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Chris brings deep sports business experience to his role as publisher of TMR. He first put his sales, experiential marketing, PR, sales and valuation skills to work in sporting goods retail in 1986. He has since worked for brands and agencies across all major league sports, plus golf, college athletics, marathons and motorsports. Chris is also the proud founder of Painless Networking.