RSNs Thinking Beyond Regional Borders
It used to be that the great value for the local sports consumer was tied to his or her...
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Category: TMR Insider
ROSTER MOVES (Jun 2021)
Jun 2021 staff moves and sports business industry news in one spot — updated as they happen, so make...
ROSTER MOVES (May 2021)
May 2021 staff moves and sports business industry news in one spot — updated as they happen, so make...
Big Market, Small Market: Two QBs, Two Approaches to the Business of the NFL
Marketing vs. Market. Which plays more into an athlete’s overall off-field success? It’s a question that has been debated for decades, and now, on the eve of the NFL Draft, it has risen again, albeit in an era where the physical location of an athlete matters far less than it ever has before. As we look to this year’s event in Cleveland, football’s shiniest position—quarterback, of course—is more than...
Coming To A Partnership Near You…NFTs + Brands
The explosion of the digital collectible space, especially tied to Non-Fungible Tokens (NFTs), has been nothing short of remarkable...
Could frictionless create big-time friction for sports venues on fans’ return?
What is going on? First, the simple, courteous act of wearing a protective mask in public managed to polarize the country. Now it appears “vaccine passports”—basically an app to show you have received your COVID-19 vaccine—may be headed for the same fate. (Though apparently we should drop “passport” and...
ROSTER MOVES (Apr 2021)
Apr 2021 staff moves and sports business industry news in one spot — updated as they happen, so make...
ROSTER MOVES (Mar 2021)
Mar 2021 staff moves and sports business industry news in one spot — updated as they happen, so make...
To brand PPE, or not brand PPE—That is the question
The healthcare category tied closely to sports marketing is not a new idea. For decades, brands have tied themselves...
NASCAR Begins Their 2021 Race To Success: What To Watch for
When NASCAR began the 2020 season, no one could have imagined what the road ahead would be for anyone...