Crypto Brands All-In on Sports Sponsorships

Welcome to the new cash cow. In Summer 2018, sports teams, properties and media sales folks were all licking their chops for the influx of cash from a new source. When the U.S. Supreme Court struck down PASPA in May 2018, sports gambling was all the rage. A true sales lead no-brainer. Now who had “crypto” and “blockchain” alongside “sportsbook” in their Google Alerts? If you have your hand...

Looking at NFL Team Social Media Leaders & Laggards

Team Marketing Report compiled and compared each NFL team’s social media followers for the first half of the season (through nine weeks of play, comparing Wednesday, September 1 to Wednesday, November 10, 2021), to give us a look at how NFL teams are performing across key social media platforms....

NBA Jersey Patch Sponsor Tracker

NBA Jersey Patch Sponsors by Team Team Current Patch Partner Announcement Agency Previous Partner Prev Anncment Notes Atlanta Hawks...

ROSTER MOVES (Nov 2021)

Nov 2021 staff moves and sports business industry news in one spot — updated as they happen, so make...