Nov 2021 staff moves and sports business industry news in one spot — updated as they happen, so make sure you check back regularly.
Nov 1, 2021
The National Independent Soccer Association (NISA) announces a partnership with UK-based Betting.Bet, an online resource for sports fans looking to gamble responsibly. The partnership gives fans of NISA and NISA Nation exclusive digital and social content and unique promotions and rewards. The Betting.Bet logo and hyperlink will appear on NISA’s official websites and will be included in the League’s broadcasts and digital media. NISA and Betting.Bet also will work together in providing responsible online betting information and advice to NISA supporters and clubs.
The Astros Foundation and PGA Tour announce Hewlett Packard Enterprise, an enterprise information technology company based in Houston, will become title sponsor of the Hewlett Packard Enterprise Houston Open for 2021 in support the Foundation, which serves as tournament host and beneficiary.
Nov 2, 2021
Klarna, a global bank, payments and shopping service, and Angel City Football Club (ACFC) announce Klarna as a Founding Partner. The multi-year deal marks Klarna’s first official partnership with a sports organization globally, looking to introduce the brand’s all-in-one shopping platform to new audiences and offering fans a new way to shop, pay and support their favorite teams. Additionally, Klarna has been integrated as a payment partner of ACFC’s online store.
UFC and Crypto.com announces an expansion of their existing long-term partnership that now includes an exclusive line of UFC NFTs. Crypto.com will offer a wide variety of UFC digital collectibles that will include fighter collections, fight night artwork, event posters, championship belts, avatars, artist collaborations, mystery boxes, athlete profiles and more.
Nov 3, 2021
G.O.A.T. Fuel, a health-focused energy drink founded by NFL Hall of Famer Jerry Rice, his daughter Jaqui Rice Gold and Trevion Gold, becomes the Los Angeles Lakers‘ official energy drink, a first for the team.
Nov 4, 2021
The National Basketball Association (NBA) announce multiyear expanded partnerships making DraftKings and FanDuel Group co-official sports betting partners of the NBA. Both companies will have expansive rights to integrate NBA assets throughout their sports betting and daily fantasy sports platforms. DraftKings and FanDuel will create and feature NBA content that includes game highlights across their various content platforms. FanDuel and DraftKings will also become sports betting partners of the NBA in Canada, where they both plan to launch later this season.
Nov 17, 2021
Crypto.com and AEG launch a 20-year naming rights agreement that renames the AEG-owned and operated Staples Center, effective Dec 25, 2021. The multi-purpose arena, which hosts hundreds of annual events and serves as the official home of the NBA’s Lakers and Los Angeles Clippers, the NHL’s Los Angeles Kings and the WNBA’s Los Angeles Sparks, will be known as Crypto.com Arena. This agreement also makes Crypto.com an official cryptocurrency platform partner of the Lakers and the Kings.
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Header photo: Updated: Nov 18, 2021