New Research on Female Fans Drives SeatGeek “We Fan” Campaign
SeatGeek, the mobile-focused ticket reseller, has deepened its ties to soccer. In March, SeatGeek, already a Major League Soccer...
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TMR Insider
Report From: Bears100 Celebration
Last weekend, just outside the Chicago city limits in Rosemont, Ill., -- and with the homes of the NPF...
#PowerofSports: Kevin Martinez, ESPN’s VP, Corporate Citizenship
EDITOR'S NOTE: Sport relies heavily on community - communities of fans, teammates, mentors, etc. Growing sport and building a...
FTP: Stronger Every Day
From the Publisher… Welcome to our June TMR Insider! Lots of fancentric and inclusive articles to read: TK Gore...
Why Sports Is Best Enjoyed With Human Beings
A buzzer-beater, game-winning basket is scored when you’re watching the game alone. What is your next move — celebrate...
Outside Influence: Five Factors Impacting Sponsorship
Sponsorship professionals spend significant time examining what we, as a field, are doing correctly and incorrectly with the goal of continuous improvement. This is important of course, but we also must not lose sight of the external forces that can both propel or impede our efforts. Here are five current conditions that are or could have substantial effects on sponsorship: Industries in low-growth mode Packaged goods, autos, apparel, financial...
The Pride of Working in Sports Business
An LGBTQ+ Take on Sports Business Through the Lens of Pride Month 2019 TMR member Jake Lenz, president &...
ROSTER MOVES (June 2019)
Heads up that we add new Moves throughout the month, as they happen, so make sure you check back....
FTP: Welcome MLS to the Big Leagues
From the Publisher… Welcome to the May TMR Insider. Today we launch our new Fan Cost Index for Major...
#PowerofSports Q&A: Megan Bartlett, We Coach
EDITOR'S NOTE: Sport relies heavily on community - communities of fans, teammates, mentors, etc. Growing sport and building a...