TMR Q&A: Eric Gelfand, New York Jets

Best Practice: How Does a Team Successfully Tackle the Influencer Space? The use of influencers to drive brand and...

ROSTER MOVES (Dec 2019)

Keeping track of Dec 2019 staff moves and industry news for you all in one spot. Heads up that...

TMR POV with…Zach Leonsis

Winning With A Great Crossover How Esports and Gaming Tie Directly To Fan Affinity We are obviously in the...

FTP: NHL FCI dataset is COMPLETE! Plus: Mariners flex; social issue QBs; and revenue ideas to combat shifting consumption

From the Publisher… So much great stuff going on at Team Marketing Report! Here’s a look at what’s up: Latest fancentric TMR Insider content 2019-20 NHL Fan Cost Index® is live — that makes 113 FCIs available Why the Mariners are the first MLB team to flex their season tickets John Balkam (Third Win Group) explains how athletes and artists are “Quarterbacking” big social issues Mike Murphy tells us...

Mariners Flexing season tickets

What do you get when you ask fans what they want? Something a lot like the Seattle Mariners' new...