Wrigley Field Marquee Goes Green
Just after 9:30 a.m. on a chilly Wednesday morning, Jerry Dean, the director of sales for Benjamin Moore, stood...
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TMR Insider
The Long Goodbye: Jeter’s Farewell Tour
The Derek Jeter Farewell Tour hit Chicago this week, with a two-game series against the Cubs ending Wednesday followed...
Mobile Ticketing: Q&A with MLB’s Reds and Indians
We know it's a smartphone world, and pretty soon, a smartphone is all you’ll need to get in a...
Talkin’ ‘Bout Values
“There is no such thing as an average ticket.” In my years compiling the Fan Cost Index reports for...
Get Yer Old Style Here! (Kind of)
Last fall, I wrote about the likely breakup between Old Style and the Chicago Cubs for ESPN Chicago. The...
Fast Foodball
For various reasons, Chipotle is not Taco Bell. But like its TV-friendly competitor, which is a major player in MLB and the NBA, Chipotle Mexican Grill is dipping its foil-wrapped burrito into the sports sponsorship world with a soccer deal. Previously, the quick-service restaurant (QSR) dabbled in sponsorships with professional (NBA and NHL) and college teams, along with a Tour de France deal, but now its aligned itself with...
TMR’s Best Giveaways
How many gnome bobbleheads are too many gnome bobbleheads? That’s a good question for the Colorado Rockies’ promotional department....
Golden Goals
The shootout had just begun as a hockey player for the United States converted on the Russian goaltender with...
The Co$t of $ochi
. . . To read the most recent two months of TMR Insider™ news and insights, simply register for...
The Social (Nuggets) Network
On a kibbutz in northern Israel, a man is trying to figure out how to get basketball fans in...