Wrigley Field Marquee Goes Green

Just after 9:30 a.m. on a chilly Wednesday morning, Jerry Dean, the director of sales for Benjamin Moore, stood...

Talkin’ ‘Bout Values

“There is no such thing as an average ticket.” In my years compiling the Fan Cost Index reports for...

Get Yer Old Style Here! (Kind of)

Last fall, I wrote about the likely breakup between Old Style and the Chicago Cubs for ESPN Chicago. The Cubs had just signed a massive exclusive marketing deal with Anheuser-Busch InBev, worth $140 million over 10 years according to a source, that would push the iconic Old Style out of vendors’ trays. The best marketing for an Old Style, a decent but altogether unimpressive beer, was a classic Chicago...

Fast Foodball

For various reasons, Chipotle is not Taco Bell. But like its TV-friendly competitor, which is a major player in...

TMR’s Best Giveaways

How many gnome bobbleheads are too many gnome bobbleheads? That’s a good question for the Colorado Rockies’ promotional department....

Golden Goals

The shootout had just begun as a hockey player for the United States converted on the Russian goaltender with...

The Co$t of $ochi

. . . To read the most recent two months of TMR Insider™ news and insights, simply register for...