Give yourself some credit
EDITOR'S NOTE: The holidays can be an especially tough time for some folks. We recently received the below note...
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TMR Insider
Year in Review: Top 10 Las Vegas Sports Business Stories of 2019
Originally published Dec 19, 2019, at LVSportsBiz.com. View the original here. Thanks to Alan Snel and LVSportsBiz.com for sharing...
TMR POV with…Phillip de Winter, FanHub Media
How Can Brands Nail Casual Gaming in 2020? Here's a Pathway to Success Take your brand. Now place that...
TMR Q&A: Eric Engquist, USAA, on Army-Navy Game
Best Practice: Why USAA Doubles Down On Army-Navy It would seem like preaching to the choir, having one of...
Excerpt: “3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing” by John Balkam
The following excerpt is from Chapter 6 of 3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing by...
TMR Q&A: Eric Gelfand, New York Jets
Best Practice: How Does a Team Successfully Tackle the Influencer Space? The use of influencers to drive brand and brand awareness continues to be a key marketing focus across nearly all aspects of business. Teams have just recently started to dabble in the space, and no team has done it more uniquely than the New York Jets. Three years ago, as the team's rebuild began, the organization realized that...
ROSTER MOVES (Dec 2019)
Keeping track of Dec 2019 staff moves and industry news for you all in one spot. Heads up that...
TMR POV with…Zach Leonsis
Winning With A Great Crossover How Esports and Gaming Tie Directly To Fan Affinity We are obviously in the...
FTP: NHL FCI dataset is COMPLETE! Plus: Mariners flex; social issue QBs; and revenue ideas to combat shifting consumption
From the Publisher… So much great stuff going on at Team Marketing Report! Here’s a look at what’s up:...
National Lacrosse League on such a roll, they’re creating their own sponsors
You know things are going well with sponsorship sales when you convince a company to create a new category...