TMR POV: Time to Step on the Fan Engagement Pedal
Let’s face it, even when things get back to “normal” it will be a different kind of normal than...
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TMR Insider
Sports Nonprofits Fight to Adapt to New Normal
Welcome to TMR’s Sports Philanthropy Spotlight…Today we look at–what else?–coronavirus and adapting to the challenges it presents for sports-centric...
TMR POV: Now, More Than Ever, Fans Need To Hear From Their Favorite Brands (a.k.a. YOU)
As we enter the dog days of this COVID-19 quarantine, and consumers exhaust their Netflix watch lists, there is...
ROSTER MOVES (Apr 2020)
Apr 2020 staff moves and industry news in one spot — updated as they happen, so make sure you...
PBR Sustains Strategic Social Success
Before COVID-19 inflicted the Great Sport Hiatus upon us all, Team Marketing Report was tracking PBR's (Professional Bull Riders)...
TMR POV: Large Market Teams, Media Recycling When Fans Want Reinventing
Sports leagues, teams and media companies have historically been leading edge innovators. During a time when their fans need that sense of community and shared experience that underpins why sports matter so much, I believe most entities are failing miserably. I understand the initial catch-your-breath moments of the impact of canceled live events and the triage necessary to assess contracts, business fallout and the business model fundamentals. However, great...
Brand Reinvention & Crisis: New Winners In The Cause Marketing Game
We are certainly in challenging times even for an industry that was deemed “recession proof” for decades, but even...
Unfinished Business: 5 Insights When Your Athletic Season is Sidelined by a Pandemic
EDITOR’S NOTE: We recently received the below piece from Sidelined USA and TMR member Christine Pinalto that may not...