TMR POV with…Zach Leonsis
Winning With A Great Crossover How Esports and Gaming Tie Directly To Fan Affinity We are obviously in the...
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TMR Insider
FTP: NHL FCI dataset is COMPLETE! Plus: Mariners flex; social issue QBs; and revenue ideas to combat shifting consumption
From the Publisher… So much great stuff going on at Team Marketing Report! Here’s a look at what’s up:...
National Lacrosse League on such a roll, they’re creating their own sponsors
You know things are going well with sponsorship sales when you convince a company to create a new category so they can be your sponsor. That’s the kind of roll that the National Lacrosse League (NLL), the 13-team indoor (or “box”) lacrosse league, commissioner Nick Sakiewicz and CRO Kevin Morgan have been on this year. (Read TMR’s story on the NLL snagging the NHL’s Jessica Berman to be the...
Mariners Flexing season tickets
What do you get when you ask fans what they want? Something a lot like the Seattle Mariners’ new...
Athletes and artists are using their influence to “Quarterback” big social issues
Back on May 30th, I had the opportunity to attend “Athletes + Activisim,” an event hosted by The Atlantic, and MC’d by Jemele Hill. The event explored the question, “How can athletes succeed as advocates for social change?” A particular highlight was an interview with John Carlos—the 1968 Olympic...
Plateauing gate revenues? Sponsorships to the rescue!
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ROSTER MOVES (Nov 2019)
Keeping track of staff moves and industry news for you all in one spot. Heads up that we add...
ROSTER MOVES (Oct 2019)
Keeping track of staff moves and industry news for you all in one spot. Heads up that we add...
NLL Tabs Berman Highest Ranked Woman in Men’s Pro Sports
Jessica Berman was not looking to leave the National Hockey League (NHL). But the National Lacrosse League (NLL) presented...