Give yourself some credit

EDITOR'S NOTE: The holidays can be an especially tough time for some folks. We recently received the below note...

Excerpt: “3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing” by John Balkam

The following excerpt is from Chapter 6 of 3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing by John Balkam. You can purchase a copy of the eBook on Amazon for $0.99 through the end of Dec. Spearheading Sustainability in Collegiate Athletics If you ask Dave Newport about sustainability in sports and entertainment sponsorship, he will tell you this: “There is no downside. There is only upside.” Newport...

TMR Q&A: Eric Gelfand, New York Jets

Best Practice: How Does a Team Successfully Tackle the Influencer Space? The use of influencers to drive brand and...

ROSTER MOVES (Dec 2019)

Keeping track of Dec 2019 staff moves and industry news for you all in one spot. Heads up that...

TMR POV with…Zach Leonsis

Winning With A Great Crossover How Esports and Gaming Tie Directly To Fan Affinity We are obviously in the...