TMR Q&A: Eric Gelfand, New York Jets

Best Practice: How Does a Team Successfully Tackle the Influencer Space?
The use of influencers to drive brand and brand awareness continues to be a key marketing focus across nearly all aspects of business. Teams have just recently started to dabble in the space, and no team has done it more uniquely than the New York Jets.

Three years ago, as the team's rebuild began, the organization realized that they had a first class fan experience that stands on its own. This experience could . . .

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