The following excerpt is from Chapter 6 of 3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing by John Balkam.
You can purchase a copy of the eBook on Amazon for $0.99 through the end of Dec.
Spearheading Sustainability in Collegiate Athletics
If you ask Dave Newport about sustainability in sports and entertainment sponsorship, he will tell you this:
“There is no downside. There is only upside.”
Newport is a sustainability professional who . . .
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