International Speedway Corporation

Daytona. Fla.-based International Speedway Corporation (ISC) was founded by Bill France Sr., the founder of NASCAR, in 1953 as...

Levy Restaurants

Levy Restaurants was founded in Chicago in 1978 by Larry Levy. In 1982, the company pioneered the concept of...

Gatorade

The Gatorade Company, Inc. is a Chicago-based manufacturer of sports-themed beverage and food products, built around its signature line...

Auto Club Speedway

Auto Club Speedway (originally known as California Speedway) is a two-mile, low-banked, D-shaped oval superspeedway in Fontana, Calif., which...

Richard Petty Motorsports

RPAC Racing, LLC, d.b.a. Richard Petty Motorsports (RPM) is a stock car racing team that competes in the NASCAR Cup Series. The team is owned by Richard Petty (a seven-time NASCAR champion) and New York businessman Andrew Murstein and fields the No. 43 Chevrolet Camaro full-time for driver Bubba Wallace. RPM has a technical partnership with Richard Childress . . . To read the most recent two months of...

BodyArmor

BodyArmor SuperDrink (stylized as BODYARMOR) is an independently-owned sports drink, based in Queens, N.Y. The company has three product...

ELP Brands

ELP Brands is a holding company of both early-stage and well-established brands in fashion, sports and entertainment. The firm...

Thuuz Sports

Privately-held Thuuz Sports was founded in 2010 and is based in Palo Alto, Calif. Thuuz offers a business-to-business content...