ELP Brands is a holding company of both early-stage and well-established brands in fashion, sports and entertainment.

The firm takes its name from the Greek philosopher Aristotle's phrase "Ethos (ethical), Logos (logic), Pathos (emotional)" about the three modes of persuasion.

ELP Brands is the parent company of JT Racing USA and United Premier Soccer League (UPSL).

Other notable investments include Chumbox, a subscription-based business launched in 2019 for the sports fishing industry in . . .

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  • Branding
  • Innovation & Start-ups

Ownership / Management


Graham Walsh
Key Decision Makers
Founder & COO

Luin Frazier
Head, Brand Development

Manny Martinez


Strategic Business Consultant

Monica Simon
League | NGB | Assoc