From the Publisher…
Here’s a look at the latest from Team Marketing Report:
- JUST PUBLISHED: XFL Fan Cost Index® — see how the new league stacks up v. NFL and other pro sports
- Several great Q&As, including:
- Janet Duch, President, New York Guardians stays focused on fans on the eve of XFL launch
- Mike Myers, Chief Strategy Officer, BirdieBox on avoiding tchotchke sameness
- Wayne Sieve, EVP & Global Head, Business Development, Thuuz Sports rates the ratings game
- Eric Engquist, VP, Enterprise Brand Management, USAA utilizes Army-Navy sponsorship to elevate engagement
- Oliver Luck, Commissioner, XFL dials in on access and voice for fans
- Catch up on sports business moves and announcements in our constantly updated Roster Moves tab
Stop wasting time! Let the SportsSponsor FactBook™ help
Have you checked out the re-launched SportsSponsor FactBook?
Dive into key info, contacts and partners from teams, brands, leagues, agencies, service companies and more. Check out the National Lacrosse League or Major League Soccer for some good examples.
We add and update profiles every single day. Who do you want to see us update next? Have an edit or addition? Complete this form and we’ll update the FactBook STAT!
Fan of the Fan Cost Index®?
Have you put our Fan Cost Index archives to work yet? Premium members can now pull up every MLB, MLS, NBA, NHL and NFL FCI back as far as 1991.
What’s that? 114 FCIs aren’t enough? Get ready because NBA, MLS and MLB are all on the way in the very near future!
Fancentric TMR Insider content
Don’t miss all the great TMR Insider content such as…
- How Aon’s Risk Reward Challenge sponsorship walks the walk on inclusivity and equality
- Zach Leonsis on How Esports and Gaming Tie Directly To Fan Affinity
- How sensory inclusiveness can teach all of us a thing or two (with a map of inclusive sports venues)
- TMRQ&A: p1440 founder Kerri Walsh Jennings
- TMRQ&A: New NLL deputy commissioner Jessica Berman
- TMRQ&A: N.Y. Jets SVP, communications & content, Eric Gelfand
- TK Gore on Why Sports is Best With Human Beings
Ready to upgrade and become a Pro or Premium member?
With 114 FCIs now available to view — use the code XFL50off and secure your membership for halfprice! Need a team or company membership for multiple users? Just shoot me an email and we will create a customized discount.
Thanks for checking us out. We’ll keep at it so you can stay fancentric!
Have a comment, correction, suggestion or submission? Never hesitate to let me know via TMR messaging @chris-hartweg from your TMR profile or click here to email me.