TMR Q&A: Wayne Sieve, Thuuz, on Disrupting the Ratings Game

These next few weeks will be all about ratings as the accepted form of measurement.

Will the NBA numbers start to bounce back? What will the AFC and NFC Championship numbers look like? What about the Super Bowl? Will anyone watch the XFL? Etc., etc. The measurement of eyeballs still drives buzz (and sales) for many.

However, measurement is changing and it is all in not just the top numbers, but in the deeper analytics dives of how, where, why and for how long consumers . . .

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