TMR Q&A: Oliver Luck, XFL Commissioner

Saturday, July 13, at the Lou Fusz Training Center (and former St. Louis Rams Training Center) in Earth City, Mo., XFL execs and the XFL St. Louis coaching staff ran the league's eighth and final "XFL Showcase." Following the showcase and then a "Chalk Talk" with about 125 fans, Commissioner Oliver Luck sat down one-on-one with TMR. Below is our fancentric-focused conversation edited for clarity and length.

Team Marketing Report: TMR is about being "fancentric" and fan engagement. Today you talked a lot about your fan engagement ideas. Talking to other . . .

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Chris brings deep sports business experience to his role as publisher of TMR. He first put his sales, experiential marketing, PR, sales and valuation skills to work in sporting goods retail in 1986. He has since worked for brands and agencies across all major league sports, plus golf, college athletics, marathons and motorsports. Chris is also the proud founder of Painless Networking.