TMR Q&A: American Association Commissioner Josh Schaub on league’s continued growth
We are at the time of year where baseball warms the hearts, the minds and the pocketbooks of millions...
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TMR Q&A: PBR Commissioner & CEO Sean Gleason on rodeo’s return (with Kid Rock), teams taking off and cowboy culture craze
Based in Pueblo, Colo., PBR, for Professional Bull Riders, was formed in 1992 when nine-time World Champion Ty Murray...
TMR Q&A: Seat Club founder Cole Rubin on eliminating massive ticket fee markups
If you ask most fans, especially those with families, they will probably say the biggest hindrance to going to...
TMR Q&A: Harlem Globetrotters President Keith Dawkins on reshaping the “Globies”
Coming out of NBA All-Star Weekend and into pitchers and catchers reporting, soon we’ll have the NFL Combine and...
TMR Q&A: Amy Lund, VP Integrated Marketing, E. &. J. Gallo Winery on NFL, Donna Kelce, Issa Rae partnerships
Beer has always dominated NFL sponsorships and advertising, particularly around the Super Bowl. Starting two years ago, however, Modesto,...
My Cause, My Cleats Succeeds by Showcasing What Matters to Players
Most Americans do not closely follow or talk about sports. At least that’s what a recent survey conducted by the Pew Research Center found. I need to meet these Americans. What are these “non-fans” talking about? The three top excuses offered: “not interested” “it’s boring” “it’s all about the money” Someone needs to share this data with Taylor Swift. Once the world met Traylor – my name for the...
TMR Q&A: Kitman CEO Stephen Smith on driving Performance Intelligence
The sports data performance space — aggregating and analyzing on- and off-field data to improve athletic performance — continues...
Team Marketing Ruminations—2023 NFL FCI now available!
Sportsbiz news, notes and nuggets from TMR’s Publisher Hello Fancentric Friends: Hoping that your holidays are off to a...
TMR Q&A: Hydrow CMO Diana Cino on capitalizing on new film from George Clooney, “The Boys In The Boat”
We all love a great sports drama, especially when it involves a real-life narrative that we may have known...
How are “great and powerful” leagues supporting CSR initiatives?
Do you remember the Wizard of Oz? Almost every character was convinced the Wizard was “great and powerful.” At...
Team Marketing Ruminations—2023 MLB FCI now available
Tidbits, Thoughts & Tips around sports business… News, notes and nuggets from our Publisher Hello Fancentric Friends: Well, well,...
Team Marketing Ruminations—MLS FCI now available
Tidbits, Thoughts & Tips around sports business… News, notes and nuggets from our Publisher Hello Fancentric Friends: Still basking...
Team Marketing Ruminations—NBA FCI up-to-date
Tidbits, Thoughts & Tips around sports business… News, notes and nuggets from our Publisher Hello Fancentric Friends: It’s another...
Team Marketing Ruminations—Two seasons of NHL FCI
Tidbits, Thoughts & Tips around sports business… News, notes and nuggets from our Publisher Hello Friends: It’s time for...
TMR in the news
Coverage featuring Team Marketing Report Fan Cost Index® data, reporting and our staff experts… Updated Feb 14, 2022 Super...