Team Marketing Report – Oct 1988 (Vol 01, Issue 01)

In This Issue... PACKAGE DELIVERS Binghamton Whalers increase advertising sales 20% BIG IDEA Thinking small adds up big for women’s volleyball programs TOUGH SELL Tulsa Fast Breakers hope to sell town on pro basketball EXCLUSIVE RESEARCH Nationwide poll shows effects of promotions on attendance GUEST COLUMN Jon Spoelstra, Portland Trail Blazers’ GM, tells you about a $13 million promotion THE SOONER THE BETTER Oklahoma reaches youths with fan club...