INDEX: Oct 1988 – Sep 1990 (Vol 1 & 2)

OCTOBER 1988 – SEPTEMBER 1990 (Originally published Oct 1990) View all digitized TMR newsletter archives here ARTICLE INDEX  ...

Team Marketing Report – Jun 1990 (Vol 02, Issue 09)

Vol 02, Issue 09 (June 1990) In this issue... PUZZLE PIECES Northern Illinois University solves the sponsorship puzzle with pieces from other schools. PENETRATING NEWS The World Basketball League signs its first sponsors for the league's Total Penetration Package. SPONSOR PROFILE Royal Crown Cola Co. is selective but makes its sports marketing efforts count. COME FLY WITH ME Houston Astros team up with a regional airline to offer special...