Big Market, Small Market: Two QBs, Two Approaches to the Business of the NFL
Marketing vs. Market. Which plays more into an athlete’s overall off-field success? It’s a question that has been debated...
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Category: TMR Insider
ROSTER MOVES (May 2021)
May 2021 staff moves and sports business industry news in one spot — updated as they happen, so make...
Coming To A Partnership Near You…NFTs + Brands
The explosion of the digital collectible space, especially tied to Non-Fungible Tokens (NFTs), has been nothing short of remarkable...
Could frictionless create big-time friction for sports venues on fans’ return?
What is going on? First, the simple, courteous act of wearing a protective mask in public managed to polarize the country. Now it appears “vaccine passports”—basically an app to show you have received your COVID-19 vaccine—may be headed for the same fate. (Though apparently we should drop “passport” and call them vaccine “verification” papers per multiple surveys such as this one.) A simple, secure and free method to quickly...
ROSTER MOVES (Apr 2021)
Apr 2021 staff moves and sports business industry news in one spot — updated as they happen, so make...
ROSTER MOVES (Mar 2021)
Mar 2021 staff moves and sports business industry news in one spot — updated as they happen, so make sure you check back throughout the month. Have news to share or an announcement we should include? Click HERE to email us. Mar 1, 2021 The Chicago Red Stars announce...
To brand PPE, or not brand PPE—That is the question
The healthcare category tied closely to sports marketing is not a new idea. For decades, brands have tied themselves...
NASCAR Begins Their 2021 Race To Success: What To Watch for
When NASCAR began the 2020 season, no one could have imagined what the road ahead would be for anyone...
NHL Team Helmet Sponsors
With the global COVID-19 pandemic dragging on and wreaking financial havoc now on a second National Hockey League (NHL)...
Learning and Investing: The Growing Role Of Athletes With Brands, Ready or Not
Athlete-investor. That’s a term we’re hearing more and more of as 2021 picks up momentum. From Serena Williams to...