MLB Teams Find Success Cutting Out Fans
Fans and team charities benefit from a new take on cardboard cutouts With the return of Major League Baseball...
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Category: TMR Insider
Team Marketing Ruminations
Tidbits, Thoughts & Tips from our Publisher… The first of what will be regular musings consisting of news, notes...
Listening In: How We Will Play The Audio Game
The power of live audio to enhance broadcasts and give fans a unique insight into the personalities they follow...
ROSTER MOVES (Jul 2020)
Jul 2020 staff moves and industry news in one spot — updated as they happen, so make sure you check back throughout the month. TMR Community — if you have news to share or an announcement we should include, click HERE to email us. For COVID-19 coronavirus-specific impact on leagues and properties, please head to our COVID-19 Status Tracker here. PEOPLE Felicia Mayo tabbed Nike‘s Chief Talent, Diversity...
Coming ‘Round the Quarter Turn
What Did We Learn And What Are We Watching For: Some Thoughts From Those Inside With the end of...
Emerging from Sport Shutdown: Venue IT
Seizing Opportunity: Remote IT Management for Sports Stadia in Post-COVID World As we look to emerge from the coronavirus-induced Great Sports Hiatus, teams and venues everywhere are focused on reducing two things: infection risks and costs. Whether fans are in seats when play resumes or not, reducing the number...
Enter The Cause Marketing Game Or Not? Brands In For Pandemic, Not So Much For Black Lives Matter
When COVID-19 hit, the choice for brands to shift to cause marketing and social responsibility was clear. Brand thinking...
SportsCannaBiz: The Role of Brands
For the purposes of our SportsCannaBiz articles, we will use cannabis and marijuana interchangeably. These are products that are...
ROSTER MOVES (Jun 2020)
Jun 2020 staff moves and industry news in one spot — updated as they happen, so make sure you...
No Fake Crowd Noise–PLEASE!
Match II shows leagues and teams must put their money where fan’s ears are Coming off the wildly successful...