- Global Headquarters
- 8100 Nations Way
- Jacksonville, FL 32256
- 1,800 Employees
Fanatics, Inc. is a Jacksonville, Fla.-based online retailer of licensed sportswear, sports equipment and merchandise. Brothers Alan and Mitch Trager started the company in 1995 as Football Fanatics, a brick-and-mortar storefront in Jacksonville's Orange Park Mall.
The store was focused on the Jacksonville Jaguars and local collegiate team merchandise. By 1997, a second store had opened in the Avenues Mall.
Brent Trager, Mitch's son, helped create and build an online presence starting in 1997 . . .
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