ROSTER MOVES (Apr 2020)
Apr 2020 staff moves and industry news in one spot — updated as they happen, so make sure you...
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Category: TMR Insider
TMR POV: Now, More Than Ever, Fans Need To Hear From Their Favorite Brands (a.k.a. YOU)
As we enter the dog days of this COVID-19 quarantine, and consumers exhaust their Netflix watch lists, there is...
PBR Sustains Strategic Social Success
Before COVID-19 inflicted the Great Sport Hiatus upon us all, Team Marketing Report was tracking PBR's (Professional Bull Riders)...
TMR POV: Large Market Teams, Media Recycling When Fans Want Reinventing
Sports leagues, teams and media companies have historically been leading edge innovators. During a time when their fans need that sense of community and shared experience that underpins why sports matter so much, I believe most entities are failing miserably. I understand the initial catch-your-breath moments of the impact of canceled live events and the triage necessary to assess contracts, business fallout and the business model fundamentals. However, great...
Brand Reinvention & Crisis: New Winners In The Cause Marketing Game
We are certainly in challenging times even for an industry that was deemed “recession proof” for decades, but even...
Unfinished Business: 5 Insights When Your Athletic Season is Sidelined by a Pandemic
EDITOR’S NOTE: We recently received the below piece from Sidelined USA and TMR member Christine Pinalto that may not strictly be sports business, but we believe it is our business to always look out members of the TMR Community. Please know that if you–or anyone you know–are struggling, there...
It Is (Maybe?) MLB Opening Day, In Some Ways
Today certainly will be an MLB Opening Day unlike no other, simply because there is no real Opening Day...
More Than Fun and Games: Sports Industry Learning From Simulations and Disruption
The first real salvo was launched Mar 12 when the NBA's Phoenix Suns announced that they would be running...
PUCK. THE. VIRUS.
Since their founding in 2013, the AHL‘s Utica Comets have been an exemplary example of the positive impact minor...
Out of Crisis, Online Fitness Rises
Planet Fitness to Downward Dog, Zumba to Body Beach, Mirror to Peloton...The world of online fitness has exploded to...