TMR Q&A: Jacqie McWilliams on CIAA cultivating community, culture and engagement to grow their tournament 75X in 75 years

Chris Hartweg

2020-02 (Feb)TMR InsiderTMR Q&A

Insights on how a DII HBCU conference outshines the "power six" from CIAA Commissioner, Jacqie McWilliams
The Central Intercollegiate Athletic Association (CIAA) celebrates its 75th Basketball Tournament at Bojangles' Coliseum and Spectrum Center in Charlotte, N.C., from Feb 24-29, 2020.

Founded in 1912, the CIAA consists of 12 NCAA Division II schools (plus a 13th associate member for football and bowling) and . . .

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Chris Hartweg

Chris brings deep sports business experience to his role as publisher of TMR. He first put his sales, experiential marketing, PR, sales and valuation skills to work in sporting goods retail in 1986. He has since worked for brands and agencies across all major league sports, plus golf, college athletics, marathons and motorsports. Chris is also the proud founder of Painless Networking.