Team Marketing Report – Nov 2004 (Vol 17, Issue 02)
This issue includes the 2004 NBA Fan Cost Index. MVP members can view that complete FCI here. Vol 17,...
If you ask most fans, especially those with families, they will probably say the biggest hindrance to going to...
This issue includes the 2004 NBA Fan Cost Index. MVP members can view that complete FCI here. Vol 17,...
Vol 03, Issue 04 (January 1991) In this issue... STAR IS BORN The Florida Citrus Sports Association persuades Memphis...
Vol 02, Issue 12 (September 1990) In this issue... IN CHECK As part of the celebration of 100 years...
Vol 2, Issue 7 (April 1990) In this issue... HOT STUFF Promotion marketing executives offer their thoughts on hot...
Vol 2, Issue 1 (Oct 1989) In This Issue... BANNER DAY The University of Iowa uses banners, other elements to celebrate 100 years of Hawkeyes football. LATE RALLY The Milwaukee Brewers offer a ticket package to appeal to bandwagon jumpers. SPONSOR PROFILE Fuji Photo Film sheds some light on its sports sponsorship activities. GUEST COLUMN Los Angeles Kings’ Director of Promotions Mike Gilbert says selling hockey in LA. isn’t...
Vol 1, Issue 9 (Jun 1989) In This Issue... PUZZLING PROMO The Utah Jazz send puzzles to the news...
Vol 1, Issue 7 (Apr 1989) In This Issue... NEW REVENUES Toledo brings television sales in-house and increases revenues...